Regional Account Manager

Cape Town, WC, ZA, South Africa

Job Description

Overall responsibility





The Account Manager is tasked with new business in the region, as well as maintaining and growing existing relationships and key wholesale accounts. The role focusses on the wholesale segment and the pull activity to Tavern, counter and retail independent segments. The role is crucial in supporting the District Managers and General Manager in Key Account Management and order generation and Joint up business planning.




Main responsibilities






Focus Area 1: Account Management




Manage a portfolio of accounts to achieve long-term success Compile daily / weekly reports Manage sales and administration Account Reviews Handle customer and consumer complaints and queries

Focus Area 2: Sales Execution




Implement and develop promotional activity to drive consistent pull in relation to the channel management process Influence liquor retail pricing within focus segments Maintain stock levels within segments Using Commercial conversations/arguments/calculations to influence Influence the placement of our products to maintain the best cold and ambient space Monitor sales metrics (e.g. quarterly sales results and annual forecasts).

Focus Area 3: Relationship Management




Develop great business relationships Maintain customer call rate and frequency

Focus Area 4: Redistributors/Wholesalers




Attract, retain and manage all redistributors Work closely to discover new opportunities to work together for mutual benefit.

Requirements of Role:




Post-matric qualification

in Sales or Marketing. Minimum of

5 years' experience

in Sales/Marketing within an FMCG environment.

Beverage industry experience

is essential.

Valid, unendorsed Code 8 driver's license.

Proficiency in

Microsoft Office

, with

advanced Excel skills

. Strong ability to communicate in

regional languages

relevant to the market.


Preferred Skills/Competencies:




Sound interpersonal skills and the ability to build relationships Ability to work independently Time management skills Persuasiveness and selling ability Strong achievement orientation Beer knowledge and processes Exceptional verbal ability and communication skills Problem Solving Ability Commercial Acumen

NB: Specific duties/responsibilities will vary from time to time: the above list is intended to indicate the general nature of the post and is not exhaustive. The post holder will be expected to be flexible in supporting the business by undertaking any other responsibilities which are aligned with this job level.

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Job Detail

  • Job Id
    JD1385350
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Cape Town, WC, ZA, South Africa
  • Education
    Not mentioned