Job Description

Retail & Performance Marketing Manager - MidrandFull job descriptionNo Relocation Assistance Offered# 159749 - Midrand, Gauteng, South AfricaWho We AreColgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Toms of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hills Pet Nutrition.We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving childrens oral health.If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team! Job Summary: The Retail Media and Performance Marketer role will focus on driving commercial campaigns through retail media and owned digital marketing channels with the objective to drive full funnel activity, sales uplift and media spend return on investment in coordination with Digital Commerce & Brand Marketing teams.End-to-end planning and management of the retail media process will be handled by this resource for the selected retailers. This entails delivery of media strategy, planning, negotiations and management once live. This role will also translate brand, marketing and creative strategies into retail media channel executions. The resource will also be responsible for all reporting and optimization of retail and digital media endeavors alongside the media agency partner Key Responsibilties: Media buying, strategy & planningDrive retail media integration into brand experience planningCreate and handle retail media flow plans per retailerDeliver retail media planning gridsDevelop best in class retail media strategies alongside digital commerce team across selected retailersHandle paid retail media advertising budgets to effectively achieve sales and business KPIs in collaboration with eCommerce teamCollaborate with digital commerce team on retail media negotiationsEnsure coordination between eCommerce, IBE and Brand Marketing teams to guarantee successful execution of retail media during Key eCommerce EventsCollaborate with the eCommerce team to Assess the sophistication of retailer media network in market, agency scope, and continuously improve way of working based on the market needPerformance & Reporting of all retail media campaignsMeasure Campaign Performance & OptimizationIntegrate data into analytics tools and processes (Datorama, MMM)Optimize campaigns to extract maximum valueHandle, Apply and Propose Marketing Budgets/CampaignsCompetitor InsightsCustomer AnalysisCampaign Admin and ReconAssessment of new retail media solutions given scalability and costs optimizationKey Focus KPIs for performance tracking and optimizingCommerce search share of shelf (paid Paid Search impression share)Avg click through ratesConversion rates / trackingDisplay MarketingPush / Messenger MarketingSocial Media MarketingEmail campaignsCampaign pages / home pageEmerging Platforms like Influencer marketing2nd Party data segmentation and delivering personalisationAsset Management - content / creative that is shared to selected retail media partnersManage/Improve assets across channels to support campaignsAgency briefingLanding Pages, Website, Ad CopyBanners, Videos, Campaign AssetsSocial Media and other Digital channelsThumbnailsOptimize campaigns to deliver ROASIntegrate Creative X tool to improve creative performance across retail media campaignsGrowth and Expansion of retail media campaigns and JBPsDiscovery, vetting paid networks, platforms, and mediums.Scale and focus what works and integrate learning from otherSupport with onboarding processes and integrationsContribute to and manage JBP workflows and commitmentsCustomer management and communicationsAbility to share media knowledge with Digital Commerce team to negotiate and input into trading terms with customers Required Qualifications: A Bachelor's Degree in Marketing, business-related field, or relevant experienceMinimum 7 years experience - Retail Media Strategy, Retail Media Channels, Media buying, planning & strategyPrior experience with a variety of retail media marketing channels (Paid Search, On-site & off-site display, programmatic, Data Clean Rooms) is essential. Should be able to strategize, implement, and optimize campaigns across multiple platformsUnderstanding of eCommerce channel dynamicsStrong analytical skills with the ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations Required Technical Skills: Understanding of marketing technology, including ad servers, DMPs, DSPs, SSPs and bid management tools.Proficient in tools such as Google Analytics, Google Tag Manage and other analytics toolsAbility to work on customer provided toolsAdvanced knowledge of Excel, graphs, and formulas #LI-KS1Our Commitment to SustainabilityWith the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.Our Commitment to Diversity, Equity & InclusionAchieving our purpose starts with our people ensuring our workforce represents the people and communities we serve and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.Equal Opportunity EmployerColgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.#LI-Hybrid

JustTheJob