Job Description

LOOKING FOR CANDIDATES WITHIN SOUTH AFRICA REGIONWe prioritize the processing of one active application at a time. If you have applied for multiple job openings within our organization, we kindly request that you direct any update inquiries to the team responsible for handling your initial application.Please note that only resumes submitted in English will be considered for review - Fully remote role, Only for SOUTH AFRICA Candidates.Position : MEDIA STRATEGISTWork Hours : Ony requires 2 hours of overlap per day
Timezone : EST
Holidays : US or Candidate's home country holidays (candidate is free to choose)
Pay Range : up to 2,000 per month xe2x80x8bxe2x80x8bxe2x80x8bxe2x80x8b(The final offer is at the client's discretion and will be based on the candidate's skills and years of experience.)
Client recruitment process: 2 interviews with possible assessmentCompany/Client Overview: A brand where modern conservatives find superior American-crafted products for men.RESPONSIBILITIES: 1) Media Strategy and Scripting for Facebook Ads

• Campaign Development: Design and execute strategic Facebook ad campaigns aligned with business goals and customer segments.
• Audience Research: Conduct in-depth research to refine target audience personas for precise ad targeting.
• Ad Creation: Collaborate with creative teams to develop compelling ad copy and visuals following platform best practices.
• A/B Testing: Implement split tests to optimize ad performance and key elements (e.g., hooks, body, offers, CTAs).
• Performance Analysis: Monitor campaign KPIs, generate insights, and prepare data-driven reports with recommendations for improvement.

2) Video Editing Knowledge (Preferred but Not Required)

• Ad Creation Support: Understand how to transform raw footage into effective ad creatives for Meta (and, in the future, TikTok).
• Variations for Testing: Assist in developing multiple video variations by changing hooks, headlines, or formats for split testing.
• Trend Implementation: Identify and implement successful ad trends to enhance creative effectiveness.

3) Influencer, Creator & Affiliate Management (Preferred but Not Required)

• Influencer Outreach: Identify and engage relevant influencers in our category to convert them into affiliates.
• Creator Collaboration: Source and manage content creators who receive samples and produce high-quality videos for ad use.
• Relationship Building: Develop long-term partnerships with creators to maintain a steady stream of user-generated content.

QUALIFICATIONS:

• Proven experience in Facebook advertising, with a strong understanding of paid media strategy.
• Ability to analyze ad performance and adjust campaigns accordingly.
• Strong knowledge of ad copywriting, hooks, and conversion-driven messaging.
• Familiarity with video editing workflows, though hands-on editing is not required.
• Experience working with creators, influencers, or affiliates is a plus.
• Industry-agnostic mindset, focusing on strategic ad creation rather than specific product expertise.
• Strong ability to manage external editors and creative teams.

Preferred Tools & Platforms

• Facebook Ads Manager (Meta Business Suite)
• Google Analytics (for tracking performance beyond Facebook)
• TikTok Ads Manager (a plus)
• Canva / Adobe Premiere Pro / CapCut (for basic video understanding)
• Asana / Trello / ClickUp (for project management)
• Slack (for team communication)
• Google Sheets / Excel (for reporting and data tracking)

---As a requirement and before we can proceed with your application, please include a recorded video introduction via Loom and provide answers to the following questions:
1. Tell us a bit about yourself.
2. Describe your relevant experience for this position.
3. What can you contribute to this role?
The video should be no more than 3 minutes long.

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