Job Description

Requirements:

• Bachelors degree in Marketing, Sales or Business with a sales bias
• 3-5 years of senior experience in sales and marketing, in the food or FMCG industry
• Strong understanding of the South African food market and customer preferences
• Experience with digital marketing, social media, and CRM platforms
• Valid drivers license and willingness to travel

Duties include:
Sales Strategy & Execution

• Develop and implement sales strategies to meet company goals
• Identify and target new markets, clients, new channels for sales and opportunities for growth
• Build and maintain relationships with key customers, distributors, partners and the staff of shops in the business
• Monitor sales performance and adjust tactics to improve revenue and profitability
• Conduct market research to understand consumer trends and competitor activity

Marketing Strategy & Campaigns

• Create and execute marketing campaigns that enhance brand awareness and drive customer engagement
• Develop digital marketing strategies, including social media, email campaigns, SEO, and content marketing
• Collaborate with cross-functional teams to create promotional materials and brand conten.
• Analyse the effectiveness of marketing campaigns and optimize them for better results

Product Management

• Work closely with the product development team to align sales and marketing initiatives with new product launches
• Assist in product positioning, pricing strategies, and market segmentation
• Provide feedback to the product team on market demand and customer preferences

Customer Relationship Management (CRM)

• Implement and manage CRM systems to improve customer interaction and retention.
• Respond to customer inquiries, resolve issues, and ensure high levels of customer satisfaction.

Reporting & Analysis

• Track and report on sales performance, marketing metrics, and market trends.
• Prepare and present monthly and quarterly sales forecasts, budget plans, and marketing reports to management.
• Use data-driven insights to recommend improvements in sales and marketing strategies.
• Maximize digital channels to increase sales

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