Job Description

An excellent opportunity for a Sales Consultant - Off Trade to join a strong Market leader in the Alcohol Beverage FMCG Industry. This roles will be based in Johannesburg.The Sales Consultant position is a key role in the local commercial team within Inland Region and will be responsible for managing and influencing key performance indicators and driving volume and market share through the sales force.Role and Responsibilities

• Track outlet level inventory & plan re-order of stocks as per inventory at outlets and monthly sales opportunity.
• Ensure that products are stocked and displayed according to approved planograms on unpaid shelves & paid elements (wallbays, gondola, shelf in shelf).
• Plan visibility elements & build displays in store as per the annual plan.
• Ensure products are priced and ticketed correctly.
• Provide various merchandising services to various customers.
• Planning and execution in store/outlet with communication via on floor posters and outlet database messages as per state laws.
• Adhoc administration duties when required.
• Build relations with key person & counter salesmen, plan incentives.

Trade Management

• Identify and implement new business opportunities.
• Optimized customer services.
• Formulation of account reviews and plans.
• Manage and maintain assets.
• Plan, execute and attend promotions and activations.
• Monitor competitor trends.
• Grow menu listings percentages of the brand portfolio.
• Build and maintain customer relationships.
• Increase the brands visibility in venues and outlets as per the guidelines.
• Anticipate customer needs and develop solutions to meet those needs.
• Brief and train promoters on the brand guidelines.
• Monitor sales and depletions for the on-trade and off-trade market.

Key Performance Indicators

• Customer database built & maintained.
• Call schedules developed & maintained.
• Daily / weekly / monthly planning.
• Market potential opportunities identified, prioritized, actioned & tracked (Volume targets / Market Share / In-trade execution).
• Promotions, Campaigns, & POSM planned, deployed & tracked.
• Key Customers seen as per call schedule
• Call execution & order objectives met.
• Additional opportunities identified and appropriate action taken.
• Competitor activities monitored and actioned against.
• Customer negotiations conducted as required.
• Information systems / tools fully utilized, Sales Force Automation
• Authenticity and currency of information maintained.
• Information security maintained in accordance with Company Information Protection Policy.
• KPI progress maintained.
• Expenditure controlled within budget.
• Reports generated, analyzed, actioned & tracked.

What we are looking for:

• Self-starter
• Liquor Industry experience of 4 6 yrs
• Ability to network and build relationships
• Previous merchandising &/or retail experience
• Knowledge of the retail activation planning/ management/ operation
• High attention to detail
• Excellent time management skills
• Basic to intermediate MS Office (word, Excel, Outlook and PowerPoint)
• Ability to work varied hours
• Knowledge of the Liquor industry and regulatory environment, and communication guideline

Skills, Experience & EducationKnowledge:

• Sales/Marketing principles and practices
• Tailored sales procedure principles
• Manage execution standards
• Knowledge of the liquor industry, particularly On-Trade and Off-Trade

Attributes:

• Able to build positive relationships
• Ability to plan, negotiate, execute pouring contracts
• Team player who can work independently
• Presentation Skills
• Self-Management Skills
• Assertiveness
• Attention to details
• High energy levels and drive
• The ability to deliver results, overcoming difficulties, anticipating the future of the business/work and driving change.
• The ability to find, implement and disseminate a culture of innovative solutions.
• The ability to put himself/herself in the consumer* / clients* shoes, understanding their current needs and anticipating the future ones.
• The ability to take effective decisions balancing market, products, financial and organizational issues.
• Travel: 80%

Qualification & Experience:

• Matric and completed 3 year sales/marketing qualification would be advantageous
• 3 years relevant FMCG experience in sales and marketing
• Experienced driver with a Code 08.
• Experience and knowledge of Formal On and Off

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