Job Description

Key Requirements:
Education & Experience:

• Bachelors degree in Business Administration, Sales & Marketing, or a related field. A masters degree is a plus.
• 5+ years of experience in FMCG as Executive , with at least 2 years at a regional or group level.
• Proven track record of achieving and exceeding sales targets in a competitive environment.

• Sales Strategy & Business Development

• Develop and implement group-level sales strategies to increase revenue and market share.
• Identify and explore new business opportunities in existing and emerging markets.
• Conduct market research and competitor analysis to identify trends and potential risks.
• Revenue & Performance Management

• Set sales targets for different markets and ensure achievement of group-level objectives.
• Monitor and analyze sales performance data, providing reports to senior management.
• Work with finance and operations teams to optimize pricing strategies and profitability.
• Key Account & Relationship Management

• Manage relationships with key retail chains, distributors, and wholesalers across multiple markets.
• Negotiate contracts, trade terms, and promotional agreements with major clients.
• Ensure customer satisfaction by addressing concerns and providing high-level support.
• Team Coordination & Leadership

• Collaborate with country-level sales teams to align sales strategies and objectives.
• Provide guidance and support to sales teams in executing group-level initiatives.
• Conduct training and mentorship programs to enhance the effectiveness of sales personnel.
• Sales Operations & Reporting

• Oversee the execution of sales campaigns, trade promotions, and product launches.
• Ensure compliance with sales policies, pricing structures, and company guidelines.
• Prepare periodic sales reports, forecasts, and performance analyses for senior management.
• Market Expansion & Brand Positioning

• Drive brand visibility and ensure strong market positioning of FMCG products.
• Collaborate with marketing teams to develop and implement promotional campaigns.
• Lead efforts to penetrate new markets and expand distribution networks.

• Bachelors degree in Business Administration, Sales & Marketing, or a related field. A masters degree is a plus.
• 5+ years of experience in FMCG sales, with at least 2 years at a regional or group level.
• Proven track record of achieving and exceeding sales targets in a competitive environment.

• Strong business acumen and understanding of FMCG industry trends.
• Excellent negotiation and relationship management skills.
• Ability to analyze data, forecast sales, and make strategic decisions.
• Strong leadership and team coordination abilities.
• Proficiency in CRM systems and Microsoft Office Suite (Excel, PowerPoint).
• Willingness to travel extensively across different markets.

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