Job Description

We are hiring: Sales & Marketing Manager, Group of Companies

Reporting to:

CEO

Direct Reports:

Sales Admin

Overall Purpose of the Role:

The Marketing Manager will lead the development and execution of comprehensive marketing strategies across a group of companies. This role requires a strategic thinker with a proven track record of driving brand awareness, lead generation, and revenue growth. The ideal candidate will be a data-driven marketer with strong leadership skills and experience managing multiple brands and stakeholders.

Key Responsibilities:

Strategy Development & Execution:

Develop and implement integrated marketing plans aligned with the overall business objectives of each company within the group. Conduct market research and competitive analysis to identify opportunities and trends. Define target audiences and develop targeted marketing campaigns across multiple channels (digital, traditional, events, etc.). Establish key performance indicators (KPIs) and track marketing ROI. Manage the marketing budget effectively and allocate resources strategically.

Brand Management:

Oversee the brand identity and messaging for each company within the group, ensuring consistency and alignment with overall brand strategy. Develop and implement brand building initiatives to enhance brand awareness, reputation, and customer loyalty. Manage brand assets and ensure proper usage across all marketing materials.

Digital Marketing:

Develop and execute digital marketing strategies encompassing SEO, SEM, social media marketing, email marketing, and content marketing. Manage and optimize website performance and user experience. Utilize analytics tools to track campaign performance, identify insights, and make data-driven decisions. Stay up-to-date with the latest digital marketing trends and technologies.

Content Marketing:

Develop and implement a content marketing strategy to attract, engage, and retain target audiences. Oversee the creation of high-quality content across various formats (blog posts, articles, videos, infographics, etc.). Manage the content calendar and ensure timely publication and distribution.

Traditional Marketing:

Plan and execute traditional marketing activities such as print advertising, public relations, events, and sponsorships. Manage relationships with media outlets and other relevant stakeholders.

Team Leadership & Management:

Lead, mentor, and develop the marketing team, fostering a collaborative and high-performing environment. Set clear goals and expectations for team members and provide regular feedback and coaching. Manage team workload and ensure projects are completed on time and within budget.

Reporting & Analysis:

Regularly report on marketing performance to senior management, providing insights and recommendations for improvement. Analyze marketing data to identify trends, opportunities, and areas for optimization. Prepare marketing budgets and forecasts.

Stakeholder Management:

Collaborate effectively with internal stakeholders across different departments. Manage relationships with external vendors, agencies, and partners.

Qualifications & Experience:

Bachelor's degree in Marketing, Business Administration, or a related field. Proven track record of success in marketing management, preferably within a group of companies or multi-brand environment. Extensive experience in developing and executing integrated marketing strategies. Strong understanding of digital marketing principles and best practices. Excellent communication, interpersonal, and presentation skills. Strong leadership and team management skills. Analytical and data-driven approach to marketing. Budget management experience. Experience with marketing automation tools and CRM systems.

Personal Attributes:

Strategic thinker with a results-oriented mindset. Creative and innovative. Excellent problem-solving and decision-making skills. Ability to work independently and as part of a team. Adaptable and able to thrive in a fast-paced environment. Passionate about marketing and brand building.
Job Types: Full-time, Permanent

Pay: R10,00 - R20,00 per month

Work Location: In person

Application Deadline: 2025/03/15