Job Description

Sales & Marketing ManagerOur client is looking to hire a Sales & Marketing Manager to build the foundational sales and marketing infrastructure, allowing them to focus on higher-level business strategy. This will be the companys first dedicated sales and marketing hire.Key ResponsibilitiesSales & Lead Generation

• Develop and execute a structured sales process to increase conversions and improve follow-ups.
• Implement a CRM system (if not already in place) and automate sales workflows to streamline lead tracking and pipeline management.
• Handle inbound leads, ensuring timely and effective responses to inquiries from potential clients.
• Conduct outreach efforts to generate new business through targeted email campaigns, LinkedIn networking, and strategic partnerships.
• Create sales scripts and playbooks to improve consistency in client interactions.
• Analyze sales metrics and refine strategies to improve close rates.

Marketing & Digital Growth

• Design and execute email marketing campaigns to nurture leads and engage past clients.
• Enhance the companys SEO strategy to increase organic search visibility and attract more inbound traffic.
• Oversee website content optimization, ensuring high conversion rates and clear messaging.
• Develop and implement a social media strategy to build brand awareness and generate leads.
• Test and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, etc.), if applicable.
• Track and report on key marketing metrics to measure campaign effectiveness.

Strategic Growth & Business Development

• Identify and pursue strategic partnerships with event organizers, HR professionals, and corporate clients.
• Research competitors and market trends to refine positioning and messaging.
• Suggest and implement new revenue streams or product offerings based on market demand.
• Support pricing strategy development to ensure competitiveness and profitability.

Ideal Candidate Profile

• 2-7 years of experience in a sales, marketing, or hybrid sales-marketing role.
• Proven track record in B2B sales, preferably in event planning, corporate services, or SaaS-related industries.
• Strong lead generation and outreach skills (email campaigns, LinkedIn, cold outreach).
• Hands-on experience with CRM systems (HubSpot, Pipedrive, or similar) and marketing automation tools.
• Deep understanding of SEO strategies and digital marketing techniques.
• Ability to develop compelling email marketing sequences that drive conversions.
• Experience with content creation, social media management, and paid advertising is a plus.
• Highly organized, analytical, and data-driven, with the ability to set KPIs and track performance.
• Strong written and verbal communication skills to engage with high-level corporate clients.

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