Job Description

We are on the lookout for a Salesforce Journey Builder to:- Serve as a subject matter expert in the Salesforce Marketing Cloud, enabling an optimal user experience for all stakeholders by developing, creating and implementing customer journeys and driving engagement and revenue.- Build, test & optimize multi-channel campaigns (email, SMS, push notifications, social media, etc.).- Create & implement personalized messaging across multiple channels.- Drive business objects (Merchandise SBUs/Commercial) and design campaign journeys.Key Responsibilities:1. Marketing Cloud Utilization

• Utilize Marketing Cloud tools and scripting language where needed to deliver dynamic and personalized content through various digital communication channels.
• Understanding of data and the data flows in and out of Marketing Cloud.
• Data management across the Marketing Cloud Studios - Email Studio, Mobile Studio, Ad Studio, and Contact Builder

2. Template Development and Optimization

• Utilize HTML, AMPscript, SQL, and/or CSS to develop customized and optimized email and SMS templates.
• Implement innovative designs and solutions, including mobile-responsive designs, to enhance the visual appeal and usability of assets.
• Design, build, and refine email communications that align with internal and external digital campaigns and meet ongoing business requests.

3. Quality Assurance (QA)

• Perform QA testing to ensure proper functionality of automations, landing pages, journey setups.
• Perform QA testing to ensure proper functionality of email dynamic content across various email clients.

4. Performance Measurement and Enhancement

• Measure and enhance performance characteristics such as open rates, click-through rates, and content engagement using A/B testing and other methods

5. Campaign Execution

• Creation and manipulation of data to deliver personalized and segmented campaigns.
• Support the tagging of marketing URLs using Google Analytics, utilizing URL shortening utilities for promotion within digital communications

6. Advice and Collaboration

• Provide advisory support on industry best practices and standards related to email marketing, considering business and customer needs.
• Collaborate with cross-functional teams to coordinate featured assets and content for effective integration into email campaigns

Experience:

• Minimum of 5 years' experience in email marketing / digital design with a marketing technology platform required.
• Enterprise-level experience with Salesforce.com and Salesforce Marketing Cloud
• Salesforce Marketing Cloud email certification

Qualification:

• A completed 3-year diploma OR bachelor's degree, preferably in Marketing OR Communications OR related field

Knowledge:

• Intermediate knowledge of HTML, AMP Script and SQL.
• Retail industry knowledge an advantage.
• Strong understanding of testing, analysis and optimization, targeting, segmentation and personalization

Skills:

• Sound analytical & problem-solving skills
• Ability to influence and collaborate across all levels of the business with regards to customer centric marketing concepts and best practices.
• Stakeholder management and very strong interpersonal skills
• Effective conflict management and assertiveness skills
• Strong planning and organizing skills while being flexible and agile
• Meticulous attention to detail
• Effective communication skills
• Be resilient
• Take iniative
• Innovative and solution-orientated

Technical Skills

• Execution of Automation
• Journey Flows
• CDP Data Management
• Other digital communications initiatives using Salesforce Marketing Cloud

Ackermans