Job Description

Senior Brand Manager, Gum Category - JhbFull job description Are You Ready to Make It Happen at Mondelxc4x93z International? Join our Mission to Lead the Future of Snacking. Make It With Pride. Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities. How you will contribute Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360 degree campaigns. What you will bring A desire to drive your future and accelerate your career and the following experience and knowledge:Consumer behavior, preferably in the consumer goods sector in matrix environmentDeveloping a seamless consumer experienceManaging business objectives beyond brand and budgetAnalytics and creativity a balance of commercial and strategic acumenLeading and influencing teamsCommunicating effectively, verbally and in writing, and executive presentation skillsMarkets with diverse economic environments a distinct advantage More about this rolePurposeThe purpose of the Category Senior Brand Manager, Gum Portfolio South Africa, is to lead the Gum team in developing and executing superior brand, activation and innovations plans to achieve the annual growth ambition of the SSA Gum portfolio. The Category Senior Brand Manager works closely with the Category Lead, Brand Equity & Innovation team as well as the Insights, Sales & Trade Marketing, Finance and Supply teams to deliver plans. The role relies on effective working relationships and collaboration across teams. Key ResponsibilitiesLead the brand management for Stimorol & Clorets, whilst overseeing the brand management of Chappies & Dentyne by the Brand ManagerLead the development of the annual gum brand plans, aligned to the long term Gum Strategy to meet annual growth targets for the categoryChallenge all aspects of the marketing mix in terms of understanding and awareness of consumer and customer trends and their impact on category strategy and plansManage the execution of marketing and activation plans, working closely with internal stakeholders and external partner agencies to deliver the revenue, profit and share objectivesEnsure cross functional integration and alignment of the category brand plans with Sales (Category Planning & KAM), Consumer Insights, Supply, Logistics and FinanceWork with global and local teams to ensure sustainable sourcing supply model for gum portfolioCollaborate with the Equity & Innovation teams to develop insight led and strategically relevant communication and innovation plans that drive brand health and category growthLead, motivate and develop skills/capabilities of the Brand Team (1 Brand Manager report)Financial Management:Brand & SKU P&L responsibility and accountability for delivering annual contract targets through day-to-day execution of brand plans, whilst recommending and implementing corrective actions to optimize effectiveness and profitabilityMonitor and measure business performance for the specific brand against a set of KPIs including: volume, revenue, profit, A&C (Advertisement & Consumer Spending), net contribution, and share of marketManage marketing spend budgets including phasing, balancing and reporting to finance teamProvide quality input into supply forecasting for the category:Under the guidance of the Category Lead, the Category Senior Brand Manager is responsible for collaborating to determine the volume targets for their brand/s and subsequent monitoring volume achievement and inventory levels for the brandsMarket landscape dissecting and understanding:Drive the analysis of market information (incl Market trends, Nielsen, Mintel, Euromonitor, etc) to contribute to the discussion on category/brands share performance and have action orientated plansEvaluate executions, innovation, pricing, distribution, competitors, portfolio etc. against set targets and report on the ROITrack ongoing pricing activities (for both brand and competitor) within the market place and provide an understanding of opportunities and risks existing in the local marketFirm understanding of trade marketing and in-store execution to ultimately guide on priorities and drive execution on brands External & Internal Key InterfacesInternal: Global Gum Brand team, Customer Planning & Activations, Category Finance, Sales, Equity & Innovation, Supply, R&D and InsightsExternal: Creative, Digital, Media, PR and Activation agencies Knowledge & SkillsEducation, Knowledge, Skills and Experience RequiredTo succeed in this role, it is expected that the ideal candidate will have:Relevant tertiary degree or diploma - Marketing or related.Minimum 5 years experience, having worked in a similar environment / role with at least 24 months experience as a Senior Brand ManagerFMCG experience advantageousKnowledge and experience: Consumer, Shopper and Trade Insights / Marketing Planning and Budget ManagementDemonstrated experience in applying strategic insights and translating strategies into executional plansDemonstrated experience in managing a 360-marketing campaign from ideation to executionProven ability to manage / lead and collaborate with cross functional teamsStrong digital background advantageousAbility to demonstrate a clear understanding of the core principles of marketing, project management experience and salesAbility to manage projects without significant management supportAbility to build strategic and collaborative working relationships across the businessStrong level of financial acumen is necessaryAbility to frame and present new ideas to gain buy in and resourceStrong level of computer competency, i.e. PowerPoint, Outlook, Word, Excel.Functions independently and expectation is that successful individual will liaise cross functionally to conduct and collect all relevant market and consumer data to feed into the development of local brand plansSuccessful individual will be required to work under ambiguity in certain instances, building hypothesis about the categories/brands, to ultimately lead to action orientated discussions Leadership & Functional CompetenciesDemonstrated experience leading, motivating and developing a teamProblem solving and dealing with ambiguityCommercial & Financial Acumen with entrepreneurial mentalityCreativity, growth mind-set with demonstrated ability in being nibble and agileConsumer Centric, with a digital first mindsetBrand, Activation and Innovation excellence No Relocation support availableBusiness Unit SummaryMondelxc4x93z Internationals Sub Saharan Africa Business Unit is made up of three key focus areas namely Southern Africa, West Africa and the Rest of Africa Markets.The Business Unit is home to approximately 1000 Makers and Bakers who strive to bring only the best quality and loved brands to our consumers. Mondelxc4x93z International in Sub Saharan Africa is proud to house global legacy brands including Cadbury Dairy Milk, Oreo, Halls and Bournvita, together with local jewels such as Cadbury LunchBar, Chappies, TomTom and Dentyne.The Business Units Markets have consistently been awarded Top Employer certification, and has been recognised as a Top Employer in Africa. Mondelxc4x93z International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Job Type Regular Brand & Portfolio Management Marketing Job DetailsTitleSenior Brand Manager, Gum Category, South AfricaFunctionMarketingDate5/22/2024Job IDR-113053Work ScheduleFull timeJob TypeRegularLocationJohannesburg, South Africa

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