Job Description

Job Title Senior Brand/Proposition/Campaign Manager (International): Ground Breaking Investment Journey - IG Startup



Senior Brand/Proposition/Campaign Manager (International): Ground Breaking Investment Journey - IG Startup



IG Group is incubating a brand-new business venture with the ambition to build an app-first offering that will re-imagine the world of investing. Were on a mission to deliver a market-leading proposition that inspires confidence, to new and existing consumers globally - we are looking for people with exceptional drive and entrepreneurial spirit to help launch and scale this business.

Our next key hire is for a Senior Marketing Manager to lead our global Brand, Proposition and Campaign activities!

So, Who we are?

Hello, were IG Group. No, not Instagram - though we're a pretty big deal ourselves. Were a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? Weve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.

We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our ground-breaking technology and forward-thinking platforms to trade the financial products they know and love.

Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and lets innovate together!

The role:

We are seeking a strategic, creative and results-oriented [Senior Marketing Manager] to join the team, and play a pivotal role in shaping the narrative for our new business and own brand identity, brand strategy development, product marketing and the creation of compelling global campaigns that resonate with our target audience. Reporting to the business unit CMO you form part of the marketing leadership across London and the regions to ensure our values and promise are reflected consistently across our products, design, content and creative. Youll also work in partnership with our Groups very successful marketing function to align and coordinate strategies where appropriate.

This is a new role within an incubated and fully funded venture with dedicated teams operating at pace in a startup fashion, benefiting from the sizable power of the parent company.

If you are a seasoned Marketing leader, with strong proposition development and creative campaign experience within an app-first business, and who thrives in entrepreneurial and very fast-moving environments, then were looking for you.

What youll be responsible for:

In your role, your responsibilities and deliverables will be focused on:

Develop and execute a global brand strategy to drive TOMA and consideration, partnering with insights and product to create strategies that influence how consumers perceive our brand.

Own the end-to-end product marketing process, ensuring our value propositions are effectively communicated to our audience and delivered throughout the customer journey.

Own global creative campaign development at brand and product level, with responsibility for understanding our marketing messaging hierarchy, and launch of creative activation across all owned, earned and paid channels.

Collaborate closely with the in-country marketing leads to execute campaigns and product launches, tailoring strategies to regional nuances while maintaining a consistent and structured brand platform globally.

Analyse the competitive landscape to determine where our brand and proposition fits over time, where to target consumers and how to have the greatest impact for the brand.

Drive brand and reputation through all comms and PR channels through close collaboration with the Group Marketing team.

Build strong partnerships with creative agencies, marketing partners and business stakeholders.

Serve as the voice of the consumer across the organisation, advocating for their needs and preferences in product design, marketing, and overall business decisions.

Manage global social media and content strategy, and guide local teams to build and execute best-in-class content plans.

Who were looking for:

Youre curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. Youre also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.

We dont fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporation that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, lets raise the bar together.

What youll need for this role:

Proven experience in a senior brand/marketing role within a mass-market consumer app environment.

Strong knowledge of brand management and experience in working with agencies to drive results.

A creative mindset with experience in generating insightful content for use across multiple communications channels and the ability to distil and communicate complex topics simply and with conviction.

A strategic thinker who can ask the right questions, quickly analyse data, and draw conclusions to drive the business forward.

A planner who can coordinate and lead teams, both vertically and cross-functionally, to deliver on the marketing plan.

Experience in a startup, scale-up or fast-paced environment is advantageous.

How youll grow:

When you join IG Group, we want you to have more than a job - we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs, and go for the things you dream of. With internal and external learning opportunities and the tools to help you skyrocket to success, well support you all the way.

And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the worlds best trading experience. Wed love to have you along for the ride.

The perks

It really is more than a job. Well recognise your talent and make sure that you can still have a life - at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off the list goes on.

Matched giving for your fundraising activity

Flexible working hours and work-from-home opportunities

Performance-related bonuses

Pension, insurance and medical plans

Contribution to gym membership

Unlimited access to LinkedIn Learning Platform

Employee-led networks, events and projects that foster an open, diverse and inclusive culture

2 additional days off a year for voluntary work and 1 additional day off to celebrate your birthday

Where youll work

We follow a hybrid working model; we reckon its the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection. Plus, youll be welcomed into a diverse and inclusive workforce with a lot of creative energy.

Ask our employees what their favourite thing is about working at IG, and youll hear an echo of our culture! Thats because you can come to work as your authentic self. The things that make you, you - like your ethnicity, sexual orientation, faith, age, gender identity/expression or physical capacity - can bring a fresh perspective or new skill to our business.

Thats why we welcome people from various walks of life; and anyone who wants to help us realise our vision and strategy.

So, if youre keen to connect with our values, and lead the charge on innovation, you know what to do.

Apply Now!!!

Number of openings Multiple

IG Group