Job Description

The Senior Commercial Analyst role provides actionable commercial insights through the identification and analysis of data to drive opportunities to strengthen and grow the commercial position of the Store Card product. In addition, the role is expected to apply developed analytical tools to make sense of gathered data and distil actionable insights that contribute to the building of business cases, to support business decision making. To participate in the crafting of the Card strategy relevant to the Commercial business, based on an understanding of the business context and aligned to its practices. To support In the Operationalization of the product strategy for the Cards business, positioning it as an accelerator of the CVP, and a driver of value and revenue creation.Job Responsibilities:

• Define analytic requirements needed for Business As Usual analytics, as well as special data analytics requests to create a structured framework upon which to analyze data.
• Identify key business questions and challenges related to the commercial growth of Store Card that require further analyses to build appropriate business case(s).
• Extract, prepare and develop day-to-day data insights, utilizing the script provided by the CI and Advanced Analytics team.
• Apply data visualization, descriptive and summative statistical techniques to provide value- add and timely insights.
• Provide specialist insight and input into the formulation of operational plans to realize revenue optimization strategies.
• Focus on the integration of multiple revenue streams within Cards to realize scalable growth of the Cards business.
• Identify potential future commercial opportunities for Store Card through the analysis of data (i.e., where customer needs are not currently being met).
• Utilize customer data, journeys, and personas to understand and tap into high-margin customer segments that are likely to be positively influenced by an expanding product offering.
• Based on key findings of model implementation and data analyses, propose opportunities proactively to optimize the commercialization of the Store Card offerings.
• Maintain and apply a broad understanding of commercial and financial growth principles to ensure decisions are fiscally sound and responsible.
• Build and maintain relationships with both internal and external stakeholders to ensure information, advice, or opinions regarding the commercialization of Store Card offerings is made available and/or communicated appropriately and timeously

• Postgraduate Qualification - minimum of an Honors Degree
• 5-7 years of experience working in a Consumer organization
• Experience in assessing opportunities for commercial viability
• Commercial and Financial Analytics
• Market Awareness
• Product Knowledge
• Customer Understanding
• Performance Benchmarking

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