Responsible for conceptualizing, writing, and producing effective, innovative, and compelling advertising work that will be noticed by the target group, appreciated by the client, and applauded by the advertising industry.
Creating meaningful connections between brands and their audiences, pushing beyond superficial advertising to craft experiences that resonate with people on a deeper level.
At Avatar, we strike the perfect balance between daring, out-of-the-box thinking, and flawless execution in our work. This duality is the cornerstone of our creative approach.
Competencies:
Need to be a visionary, strategic creative, analytical, and forward-thinking
Great communication skills both verbal and write
Ability to apply concepts
Apply best practices in copywriting, user interface, and an understanding of interactive design including image optimization and site mapping.
Ability to make evaluative judgments
Ability to organize, prioritize, and schedule work assignments
Ability to lead projects from concept to completion
Working in a team
Must be committed to continuous learning and development
DutiesCreative Excellence:
Drive the overall quality of the creative product whilst maintaining accountability to client objectives.
Establishes a culture where powerful advertising combines with creativity and quality.
The Avatar through-the-line approach is supported by you and this sentiment is filtered down to junior staff.
Ensure the quality of work is maintained/improved under your guidance.
Creative work that is presented is fully thought-out solutions rather than options (including detailed thinking, budgets, and timings).
Produce TV ads that rank amongst the most liked ads in each emerging and developed market.
Gains respect from the client and develops a valuable relationship with the internal teams.
Create integrated xe2x80x9csolutionsxe2x80x9d as opposed to xe2x80x9cone-offxe2x80x9d ads.
Work with strategy and media at reviews and client presentations.
Clarify the exact purpose/deliverables of a brief before developing work.
Create a culture of xe2x80x98solutions not problemsxe2x80x99 within the creative department.
Talent Management:
Manage, grow, develop and empower junior team members.
Contribute by effecting innovation that builds a positive agency culture and work environment through knowledge sharing, mentorship and guidance.
Qualifications & Experience
Matric
Tertiary qualification in Copywriting or English
Courses in Copywriting
Conceptual and exceptional writing ability
A portfolio that reflects creative copywriting proficiencies
Flair for writing imaginative, broad, intrusive, creative, and original work
Ability to deliver creative work of distinction.
Capability to take on campaigns with multi-element tasks that require a concept and a thought-through process
Finely honed copywriting skills and the latest techniques
Is articulate.
Experience with software such as Photoshop, Illustrator, InDesign, Adobe After Effects, Video Editing ?Flash etc
7+ yearsxe2x80x99 experience in the creative industry.
Has achieved merit-worthy excellence by winning awards in their field of expertise and is recognized by industry peers as setting new industry standards.