Senior Copywriter

Gauteng, South Africa

Job Description


Role Overview

  • Responsible for conceptualizing, writing, and producing effective, innovative, and compelling advertising work that will be noticed by the target group, appreciated by the client, and applauded by the advertising industry.
  • Creating meaningful connections between brands and their audiences, pushing beyond superficial advertising to craft experiences that resonate with people on a deeper level.
  • At Avatar, we strike the perfect balance between daring, out-of-the-box thinking, and flawless execution in our work. This duality is the cornerstone of our creative approach.
Competencies:
  • Need to be a visionary, strategic creative, analytical, and forward-thinking
  • Great communication skills both verbal and write
  • Ability to apply concepts
  • Apply best practices in copywriting, user interface, and an understanding of interactive design including image optimization and site mapping.
  • Ability to make evaluative judgments
  • Ability to organize, prioritize, and schedule work assignments
  • Ability to lead projects from concept to completion
  • Working in a team
  • Must be committed to continuous learning and development
DutiesCreative Excellence:
  • Drive the overall quality of the creative product whilst maintaining accountability to client objectives.
  • Establishes a culture where powerful advertising combines with creativity and quality.
  • The Avatar through-the-line approach is supported by you and this sentiment is filtered down to junior staff.
  • Ensure the quality of work is maintained/improved under your guidance.
  • Creative work that is presented is fully thought-out solutions rather than options (including detailed thinking, budgets, and timings).
  • Produce TV ads that rank amongst the most liked ads in each emerging and developed market.
  • Gains respect from the client and develops a valuable relationship with the internal teams.
  • Create integrated xe2x80x9csolutionsxe2x80x9d as opposed to xe2x80x9cone-offxe2x80x9d ads.
  • Work with strategy and media at reviews and client presentations.
  • Clarify the exact purpose/deliverables of a brief before developing work.
  • Create a culture of xe2x80x98solutions not problemsxe2x80x99 within the creative department.
Talent Management:
  • Manage, grow, develop and empower junior team members.
  • Contribute by effecting innovation that builds a positive agency culture and work environment through knowledge sharing, mentorship and guidance.
Qualifications & Experience
  • Matric
  • Tertiary qualification in Copywriting or English
  • Courses in Copywriting
  • Conceptual and exceptional writing ability
  • A portfolio that reflects creative copywriting proficiencies
  • Flair for writing imaginative, broad, intrusive, creative, and original work
  • Ability to deliver creative work of distinction.
  • Capability to take on campaigns with multi-element tasks that require a concept and a thought-through process
  • Finely honed copywriting skills and the latest techniques
  • Is articulate.
  • Experience with software such as Photoshop, Illustrator, InDesign, Adobe After Effects, Video Editing ?Flash etc
  • 7+ yearsxe2x80x99 experience in the creative industry.
  • Has achieved merit-worthy excellence by winning awards in their field of expertise and is recognized by industry peers as setting new industry standards.

Avatar Agency Group

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Job Detail

  • Job Id
    JD1408404
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Gauteng, South Africa
  • Education
    Not mentioned