Job Description

Someone who is passionate about:

• Conceptual thinking and applying it to real-world retail challenges.
• Making an impact within our business, understanding how marketing drives sales success.
• Developing big ideas across all our brands, drawing inspiration from current retail trends and customer insights.

RESPONSIBILITIES:Relentlessly elevating the creative quality on all work that passes your desk, ensuring it resonates with our target audience and translates effectively within a retail environment.

• Inspiring, motivating, and encouraging a talented creative team around them, fostering a collaborative environment that leverages both conceptual strengths and retail knowledge.
• Championing the big idea from concept to execution, ensuring creative integrity aligns with our brand voice and retail goals.
• Developing content across various marketing channels, including website copy, email campaigns, social media posts, and product descriptions, all with a keen understanding of retail customer journeys.
• Ensure creative work is executed within agreed strategy, deadlines, and budget.

LEADERSHIP PERFORMANCE AREAS

• Providing real-time, ongoing coaching and feedback to team members throughout the year.
• On-time completion of performance management activities including regular 1:1s and Bi-annual performance reviews through GPS.
• Supporting employee development including facilitation of career development conversations and crafting development plans for current and future needs.
• Taking action to hire and retain high-performers and address poor performance
• Proactively manage change initiatives within the team including sufficient planning/ preparation and communication to minimise disruption and support employee adoption.
• Role modelling the behaviours that support and drive the Flash culture and value

MINIMUM REQUIREMENTS:

• 6 - 7 years of advertising agency experience as a copywriter, including experience in thought leadership, brand messaging and co-ordinating the rebranding of a company or companies. (Preferred)
• BA degree or Higher diploma in Creative writing.
• Perfect written communication skills.
• Have experience working at an advertising agency or an in-house agency.
• Strong knowledge of digital marketing as a whole within the South African cultural landscape.
• A track record of exceeding targets and an award winning portfolio to demonstrate this and that showcases memorable creative work

BEHAVIOURAL SKILLS / ATTRIBUTES:

• Strong EQ
• Collaborates easily and often.
• Displays good judgement, maturity, and enthusiasm.
• Flexible and adaptive to meet changing needs or direction.
• Excellent communication and presentation skills.
• Embraces collaboration to deliver the best creative solutions.
• Productive with a minimal amount of direction.
• Thrive in a fast-paced environment and be willing to work on multiple projects simultaneously.
• Confidence to execute market campaigns , with particular in depth knowledge of the varied South African marketing landscape.
• Above all the ability to solve problems fast and articulate the solution within our brand framework.

Flash