Job Description

DescriptionWe have an exciting opportunity to join PEPs dynamic Marketing team as a Senior Customer Performance Analyst. Use your analytical flair and skills to shape our customer-centric strategy.PURPOSE OF THE JOBAs a Senior Customer Performance Analyst, you will be at the forefront of PEPs marketing initiatives, driving actionable insights that enhance customer experience & loyalty, optimise marketing spend, and strengthen our market position.KEY RESPONSIBILITIESConduct in-depth market research and competitor analysis to identify growth opportunities.Optimise marketing spend by analysing campaign performance and ROI.Enhance customer experience by leveraging data-driven insights.Improve customer loyalty through our PEP +More rewarss program by analysing customer behaviour.Measure and communicate performance to key stakeholders to drive strategic decisions.RequirementsROLE REQUIREMENTSBachelors degree in Marketing, Business, Statistics, or a related field.5 years of experience in marketing analytics or a related roleTechnical Skills:Data AnalysisKnowledge of statistical methods to identify trends, correlations, and causations in data.Above average computer literacy (MS Office, Excel (Advanced), Google Workspace)Experienced user of data visualisation tools (e.g, Looker, Tableau, Power BI)Familiarity with languages like SQL, R, or Python for data manipulation and analysis.Experience with paid media technology, ad serving platforms, and marketing data systemsExpertise in reporting on media spend, efficiency, and optimizationKnowledge of web analytics and user behaviour analysis (Adobe Analytics, Google Analytics, etc.) Soft Skills:Problem-SolvingCritical ThinkingData StorytellingCuriosity and ProactivenessAbility to clearly present findings, insights, and recommendations to both technical and non-technical stakeholders.Attention to DetailAdaptability and Continuous LearningCollaborationBusiness AcumenTime Management and PrioritizationRelationship BuildingCan work independentlyAble to take responsibility and be self motivatedTeam PlayerCompetencies: Devotion to quality, Presenting, Structuring, Persuasiveness, Assertiveness, Analysing and forming opinions, Innovating, Market orientationWork LevelMid-LevelTypePermanentSalaryMarket RelatedEE PositionYesLocationWestern Cape

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