Job Description

Who are we?At SanlamAllianz, we are proud of being the largest Pan-African, non-banking financial services organization on the continent. Our dynamic operations span across 27 African countries (excluding South Africa), and our business is focused on life insurance, general insurance, retail credit, health, bancassurance, and asset management. Our core values - Innovation, Care, Integrity and Collaboration - guide our vision of distinguishing ourselves as the most admired financial services group in Africa. We nurture a high-performance, energising and engaging culture. Why? Because we, as employees of SanlamAllianz, understand the importance of feeling cared for, empowered, challenged to produce our best work and live with confidence.What will you do?As the Senior Manager: Digital Marketing, you will be responsible for driving the digital marketing strategy for SanlamAllianz while accelerating SanlamAllianz Digital Marketing Transformation efforts. In addition, you will be responsible for supporting the rest of SanlamAllianz Digital in-country and Marketing team while helping upskilling digital marketers and other marketing professionals across the SanlamAllianz Group. The African continent presents a diverse range of markets, with different languages, cultures, and consumer segments. behaviours.The ideal candidate will have deep experience in digital marketing strategies and think strategically about both business and consumer targeting, acquisition, retention and brand across the customer journey. You are an innovative thinker who is strategic, process-oriented, and focused on results. You love technology and use data to guide you with your ability to easily draw insights to inform decision making to not just drive short term results but also long-term customer loyalty.What will make you successful in this role?Your ability to:

• Developing and implementing the SanlamAllianz digital strategy, influencer strategy and group social media strategy.
• Managing the execution of group digital marketing and social campaigns.
• Driving digital marketing strategies that are relevant to all the markets where we operate.
• Managing external social media and digital marketing suppliers.
• Driving digital transformation and advancing the maturity of digital marketing across the group.
• Collaborate with Content, Creative and Brand teams to deliver an overall brand experience along the customer digital journey consistent with best-in-class digital practices and experiences.
• Manage the Group Digital Marketing team.
• Use analytics to recommend updates/changes to improve performance and user experience.
• Oversee digital marketing budget.
• Work collaboratively across marketing teams to ensure seamless and consistent digital experience across the Group.
• Stay up to date with the latest technology and best practices.

Qualification and Experience

• Degree in IT or digital marketing is essential.
• Post graduate diploma in digital marketing is advantageous.
• 10+ years' experience in digital marketing.
• Proven experience in a large corporate and/or financial institution will be to your advantage.
• Experience in developing and implementing successful digital marketing and social media strategies and campaigns.
• Experience driving digital marketing transformation initiatives.
• Proven experience with and a thorough understanding of SEO/SEM, Google analytics, the full range of Google advertising platforms, social media platforms or similar

Knowledge and Skills

• In-depth knowledge and understanding of marketing and in particular digital marketing.
• In-depth knowledge of social media marketing & management.
• In-depth knowledge of online monitoring and measurement platforms.
• Understanding of the continuously changing Martech landscape and implications for SanlamAllianz.
• A good grasp of digital data analytics and reporting.
• Basic knowledge of website development and management.

Core CompetenciesCultivates innovation - Contributing through othersCustomer focus - Contributing through othersDrives results - Contributing through othersCollaborates - Contributing through othersBeing resilient - Contributing through othersBuild a successful career with usWe're all about building strong, lasting relationships with our employees. We know that you have hopes for your future - your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its five business clusters - Sanlam Fintech, Sanlam Life and Savings, Sanlam Investment Group, Sanlam Allianz, Santam, as well as MiWay and the Group Office - the group provides many opportunities for growth and development.Turnaround timeThe shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers.Our commitment to transformationThe Sanlam Group is committed to achieving transformation and embraces diversity. This commitment is what drives us to achieve a diverse, inclusive and equitable workplace as we believe that these are the key components to ensure a thriving and sustainable business in South Africa. The Group's Employment Equity plan and targets will be considered as part of the selection process.

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