Job Description

Location(s): South AfricaCity/Cities: JohannesburgTravel Required: 00% - 25%Relocation Provided:Job Posting End Date: March 4, 2025Shift: Summary:What Youll Do for Us:The Shopper Experience Senior Manager will be an integral part of the Experience & Design team within the Africa OU IMX Marketing team.The focus will be on ensuring an exceptional in-store presence for our brands and products, both physically and digitally.Key Responsibilities:

• Create innovative and disruptive shopper experiences for brands, translating them into appealing shopper programs and delivering them to markets through an easy-to-navigate Shopper XP Toolkit.
• Develop strategies for designing marketing around the end-to-end consumer and shopper journey to increase conversion rates, focusing on experience orchestration and consistency.
• Design and implement comprehensive path-to-purchase strategies that consider consumer and shopper journeys, connect with brand rituals, and emphasize weekly+ conversion.
• Develop next-generation shopper engagement strategies using both digital and physical touchpoints to deliver a seamless pre-purchase, during-purchase, and post-purchase experience.
• Integrate digital marketing concepts into shopper marketing campaigns (e.g., voice technology, QR codes, beacons, CRM, digital coupons, etc.).

Qualifications & Requirements:Core Competencies:

• In-depth knowledge of customer and shopper engagement.
• Proven ability to develop winning shopper marketing programs integrated with Creative Brand Strategy.
• Collaborative skills to work closely with Creative Strategy/Content teams while independently developing impactful shopper marketing programs.
• Strong capability in driving digital shopper marketing initiatives and crafting shopper-relevant plans to drive sales.
• Strategic thinking beyond POS and in-store activation, focusing on a phygital (physical & digital) Consumer-to-Shopper End-to-End path to purchase.

Experience:

• Previous managerial experience in Commercial, Trade, or Shopper Marketing projects, with a solid understanding of sell-in opportunities and timelines.
• Significant marketing, commercial, and leadership experience (8+ years).
• Direct experience with consumer connections, and communication planning for both leading and smaller brands.
• Proven track record of working in cross-functional & cross-geographical teams.
• Experience in FMCG is beneficial.

Core Skill Set:

• Excellent communication, influencing, and negotiation skills with multiple stakeholders.
• Capable of leading integrated brand experiences across multiple touchpoints, ensuring efficiency and effectiveness.
• Proficient in working within cross-functional teams.
• Team management and leadership capabilities.
• Proficient in Agile ways of working.

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Learning Culture: Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.

Skills: Account Management, Agency Management, Channels Strategy, Customer Relationship Management (CRM), Digital Marketing, Experiential Marketing, Leadership, Marketing Activation, Marketing Execution, Marketing Strategies, Media Strategies, Promotional Activities, Social Media, Syndicated Research, Waterfall ModelOur Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to whats possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Coca-Cola