Job Description

What You'll Do for Us:

The Shopper Experience Senior Manager will be an integral part of the Experience & Design team within the Africa OU IMX Marketing team.


The focus will be on ensuring an exceptional in-store presence for our brands and products, both physically and digitally.

Key Responsibilities:

Create innovative and disruptive shopper experiences for brands, translating them into appealing shopper programs and delivering them to markets through an easy-to-navigate Shopper XP Toolkit. Develop strategies for designing marketing around the end-to-end consumer and shopper journey to increase conversion rates, focusing on experience orchestration and consistency. Design and implement comprehensive path-to-purchase strategies that consider consumer and shopper journeys, connect with brand rituals, and emphasize weekly+ conversion. Develop next-generation shopper engagement strategies using both digital and physical touchpoints to deliver a seamless pre-purchase, during-purchase, and post-purchase experience. Integrate digital marketing concepts into shopper marketing campaigns (e.g., voice technology, QR codes, beacons, CRM, digital coupons, etc.).

Qualifications & Requirements:

Core Competencies:

In-depth knowledge of customer and shopper engagement. Proven ability to develop winning shopper marketing programs integrated with Creative Brand Strategy. Collaborative skills to work closely with Creative Strategy/Content teams while independently developing impactful shopper marketing programs. Strong capability in driving digital shopper marketing initiatives and crafting shopper-relevant plans to drive sales. Strategic thinking beyond POS and in-store activation, focusing on a phygital (physical & digital) Consumer-to-Shopper End-to-End path to purchase.

Experience:

Previous managerial experience in Commercial, Trade, or Shopper Marketing projects, with a solid understanding of sell-in opportunities and timelines. Significant marketing, commercial, and leadership experience (8+ years). Direct experience with consumer connections, and communication planning for both leading and smaller brands. Proven track record of working in cross-functional & cross-geographical teams. Experience in FMCG is beneficial.

Core Skill Set:

Excellent communication, influencing, and negotiation skills with multiple stakeholders. Capable of leading integrated brand experiences across multiple touchpoints, ensuring efficiency and effectiveness. Proficient in working within cross-functional teams. Team management and leadership capabilities. Proficient in Agile ways of working.

What We Can Do For You

Iconic Brand:

Work on the most recognized brand in the world and be part of developing the brands next chapter.

Exposure to World Class Leaders

: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.

Learning Culture:

Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.

Skills:

Leadership; Social Media; Promotional Activities; Account Management; Customer Relationship Management (CRM); Marketing Activation; Marketing Execution; Marketing Strategies; Channels Strategy; Waterfall Model; Media Strategies; Experiential Marketing; Digital Marketing; Syndicated Research; Agency Management



Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.