Job Description

Education

• Bachelors degree in marketing, business, urban planning, communications, or a related field.
• Masters degree (MBA or Marketing-related) is often preferred but not always required.
• Experience

• 7-10 years of marketing experience, with a focus on real estate, urban planning, city development, or public infrastructure.
• Proven leadership in marketing large-scale development projects, urban revitalization, or city branding campaigns.
• Experience in working with municipalities, government agencies, and private developers.
• Experience managing teams, budgets, and collaborating with cross-functional teams (sales, communications, etc.).
• Skills

• Strategic marketing and branding skills, especially in city development, real estate, or community development.
• Strong understanding of urban development trends, market analysis, and customer insights.
• Project management and the ability to manage complex, multi-stakeholder projects from concept to execution.
• Proficiency in digital marketing, content strategy, social media, and traditional marketing channels.
• Experience with public relations and community engagement strategies.
• Strong analytical skills with the ability to measure and report on the effectiveness of marketing efforts.
• Networking and relationship-building skills with key stakeholders (local government, businesses, and community leaders).
• Leadership and Soft Skills

• Excellent communication and presentation skills, capable of engaging with senior executives, government officials, and community leaders.
• Proven leadership skills, with the ability to lead a marketing team and foster collaboration.
• Strong problem-solving abilities, adaptability, and the capacity to work in a fast-paced environment.
• Negotiation and stakeholder management skills, especially in a city development context where various interests must be balanced.
• Certifications (Optional but Beneficial)

• PMP (Project Management Professional) certification if project management is a significant part of the role.
• Digital marketing certifications, such as Google Analytics, Google Ads, or certifications from platforms like HubSpot or Hootsuite, can be advantageous.
• Certification in urban planning or related areas might be beneficial if the role has a heavy focus on city development strategy.

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