Job Description

Company DescriptionWho is HelloKindred?HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.Our vision is to make work accessible and peoples lives better. We do this by disrupting traditional employment barriers - connecting ambitious talent to flexible opportunities with trusted brands.Location: Open to Johannesburg, South Africa - Hybrid (3 days in-office)Our client, a leader in financial services is seeking a dedicated Senior Marketing Manager, Business Insurance (BI) to serve as the chief custodian and manager of a brand to drive the long and short-term marketing strategy to achieve the overall objectives for the brand.The successful candidate will develop the communication and media strategy to drive the right mix of media and target identified audience and proposition development and go-to-market strategy. They will gain insights and identify opportunities/innovations based on market; customer and competitor research and analysis to support the business strategy. They will be accountable for marketing budget and associated sales to the correct P factor and guide the commercial and operations teams to drive growth and influence the tailored customer experience across the value chain and negotiate with management, agency and partners.What you will do:
Brand strategy and effectiveness

• Develop and drive the BI brand marketing strategy. Have a strong commercial understanding that aligns business and marketing strategy. Develop and drive the digital, media and other marketing mix strategies to deliver on the communication strategy.

Marketing communications

• Lead and coordinate the development and delivery of marketing communications strategy across all stakeholders to support the business plan and deliver against profit targets. Drive brand prominence and positive perception.

Performance management

• Manage and report on performance of the brand and deliver to the targets set.
• Set appropriate performance objectives for direct reports and hold them accountable for achieving these; take appropriate corrective action where necessary.

Leadership and direction

• Set and communicate the function's strategy and its relationship to the BI Brand's mission, vision and values; clarify the actions needed to implement it within the area of responsibility. Drive internal marketing culture and employee engagement.

Stakeholder engagement

• Identify and manage stakeholders up to top management level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions.
• Manage external stakeholder relationships with media partners and agencies.

Budgeting and costing

• Take responsibility for setting and managing function budgets so they align with organisational strategy.

Marketing impact assessment

• Define appropriate metrics, assess activities, and recommend improvements based on metrics and analyses.
• Identify and interpret complex patterns, competitor analysis, trends, and translating those insights into the marketing strategy.

Organisational capability building

• Use the organisation's formal development framework to identify the team's individual development needs. Plan and implement actions to build their capabilities.
• Provide training or coaching to others throughout the organisation in own area of expertise to enable others to improve performance and fulfil personal potential.

Qualifications

• University degree in Marketing, Advertising, Communications or equivalent.
• Postgraduate Marketing, Advertising, Communications qualification.
• 10 or more years' substantial general work experience in Marketing.
• B2B experience preferred.
• Retail and FMCG industry preferred.
• 6 or more years' experience in managing a Marketing team.
• Preference will be given to candidates from Employment Equity (EE) and Affirmative Action (AA) backgrounds.

Additional InformationCandidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.

HelloKindred