Job Description

JOB PURPOSEChief custodian and manager of the 1Life brand to drive the long and short-termmarketing strategy to achieve the overall objectives for the brand. Achieve brandobjectives set to improve brand power, marketing effectiveness and targets,share of wallet and multi-product holding. Develop the communication & mediastrategy to drive the right mix of media and target identified audience andproposition development and go-to-market strategy. Gain insights and identifyopportunities/innovations based on market, customer and competitor researchand analysis to support the business strategy. Accountable for marketing budgetand associated sales to the correct P factor. Guide the commercial andoperations teams to drive growth and influence the tailored customer experienceacross the value chain and negotiate with management, agency and partners.RESPONSIBILITIESBrand Strategy and EffectivenessDevelop and drive the 1Life marketing strategy. Have a strong commercialunderstanding that aligns business and marketing strategy. Develop and drivethe digital, media and other marketing mix strategies to deliver on thecommunication strategy.Marketing CommunicationsLead and coordinate the development and delivery of marketing communicationsstrategy across all stakeholders to support the business plan and deliver againstprofit targets. Drive brand prominence and positive perception.Performance ManagementManage and report on performance of the brand and deliver to the targets set.Set appropriate performance objectives for direct reports and hold themaccountable for achieving these; take appropriate corrective action wherenecessary.Leadership and DirectionSet and communicate the function's strategy and its relationship to the 1Lifemission, vision and values; clarify the actions needed to implement it within thearea of responsibility. Drive internal marketing culture and employeeengagement.Stakeholder EngagementIdentify and manage stakeholders up to top management level, finding out theirneeds/issues/concerns and reacting to these by leading and coordinating thedevelopment of stakeholder engagement plans to support the communication ofbusiness information and decisions.Manage external stakeholder relationships with Media partners and Agencies.Budgeting and CostingTake responsibility for setting and managing function budgets so they align withorganisational strategy.Marketing Impact AssessmentDefine appropriate metrics, assess activities, and recommend improvementsbased on metrics and analyses.Identify and interpret complex patterns, competitor analysis, trends, andtranslating those insights into the marketing strategy.Organisational Capability BuildingUse the organisation's formal development framework to identify the team'sindividual development needs. Plan and implement actions to build theircapabilities. Provide training or coaching to others throughout the organisation inown area of expertise to enable others to improve performance and fulfillpersonal potential.BEHAVIORAL COMPETENCIESDrives ResultsConsistently achieves results, even under tough circumstances. For example,creates a feeling of energy and an emphasis on excellence in the team, usingproductive behaviors. Builds a strong sense of urgency to exceed goals and beatdeadlines. Ensures that the team pushes through obstacles and establishes asuperior track record.Business InsightApplies knowledge of business and the marketplace to advance theorganization's goals. For example, ensures that the team understands anddiscusses relevant industry changes. Gives strong messages about howpeople's efforts make a difference to the broader organization.Manages ComplexityMakes sense of complex, high quantity, and sometimes contradictory informationto effectively solve problems. For example, offers penetrating questions to helpothers get to the heart of complex situations and find strong solutions. Uses arange of inputs to fully understand and solve problems.Communicates EffectivelyDevelops and delivers multi-mode communications that convey a clearunderstanding of the unique needs of different audiences. For example, engagesdiverse groups by communicating in a way that matches each group'spreferences. Listens carefully and probes beneath the surface to gain richerinsight on others' views.Ensures AccountabilityHolds self and others accountable to meet commitments. For example, helpsteam hold each other accountable for goals, adherence to policies andprocedures. Tracks team metrics and milestones, redirecting effort, asnecessary, for continued progress.Strategic MindsetSees ahead to future possibilities and translates them into breakthroughstrategies. For example, keeps business strategies up to date to addressevolving dynamics in the market and organization. Leverages key differentiatorsin the market. Aligns the strategies of different business units to address long[1]term opportunities.CollaboratesBuilds partnerships and works collaboratively with others to meet sharedobjectives. For example, enhances and improves collaboration among coworkersand with external partners. Solicits ideas from diverse colleagues, leaves spacein conversation for them, gives credit well and generously.Cultivates InnovationCreates new and better ways for the organization to be successful. For example,inspires people to develop breakthrough solutions; invests and takes risks tolead cutting-edge innovations. Establishes systems that encourage and rewardpartnering with others to innovate, ensuring that varied perspectives areincluded.PersuadesUses compelling arguments to gain the support and commitment of others. Forexample, deftly explains how own ideas can advance others' interests andaddress their concerns. Uses sophisticated negotiation skills; earns concessionswhile building a sense of partnership. Expresses views with powerful convictionand rationale.Financial AcumenInterprets and applies key financial indicators to make better business decisions.For example, fosters accountability for making good financial decisions; providesguidance to help the team make astute decisions. Summarizes financialperformance data and explains implications for the organization.Being ResilientRebounds from setbacks and adversity when facing difficult situations. Forexample, deals effectively with crises and volatile situations. Puts people'sfailures in perspective and helps them move forward. Maintains calm inadversity; stays objective. Uses hardships and difficult experiences as anopportunity for personal and team growth.SKILLSBrand Management and DevelopmentApply expertise to act as the organisational authority on maximising a brand'simpact and market value by managing and developing all aspects of the brand.Customer and Market AnalysisUse comprehensive knowledge and/or skills to conduct research and analysedata while guiding and training others on how to develop a comprehensiveunderstanding of customer and market conditions that enables maximum returnon investments.Planning and OrganisingUse comprehensive knowledge and skills while providing guidance and trainingto others to plan, organise, prioritise and oversee activities to efficiently meetbusiness objectives.Commercial AcumenApply comprehensive understanding of the business environment and objectivesdeveloping solutions while providing guidance and training to others.Verbal CommunicationApply comprehensive knowledge while providing guidance and training to othersto use clear and effective verbal communications skills to express ideas, requestactions and formulate plans or policies.Policy and ProceduresUse comprehensive knowledge and skills while providing guidance and trainingto others to develop, monitor, interpret and understand policies and procedures,while making sure they match organisational strategies and objectives.Computer skillsSupport business processes with comprehensive understanding and effectiveuse of standard office equipment and standard software packages, while alsoproviding guidance and training to others.Proficient in MS Office Skills.Presentation skillsUse comprehensive knowledge and skills to communicate with other peoplewhile providing guidance and training to others to speak in a clear, concise andcompelling manner.Presentation creationApply comprehensive knowledge / skill, and provide guidance and training to othersCosting and BudgetingUse comprehensive knowledge and skills on costing, budgeting and financetasks while providing guidance and training to others.EDUCATIONGeneral EducationGrade 12/ SAQA Accredited Equivalent (Essential); University Degree inMarketing / Advertising / Communications or equivalent (Essential);Postgraduate Marketing / Advertising / Communications qualification(Advantageous)EXPERIENCEGeneral Experience10 or more years' substantial general work experience in Marketing (Essential);Experience in a Financial Services Industry (Advantageous)Managerial Experience6 or more years' experience in managing a Marketing team (Essential)ADDITIONAL INFORMATION*SAQA Accredited Equivalent - it is the onus of the applicant to provide TIH andits subsidiaries with certified evidence that their qualification(s) meet theequivalent NQF level required for this role at time of application. As a registeredFinancial Service Provider, we are mandated to ensure that all of usrepresentatives are always and remain fit and proper. By applying for thisrole, you consent to having your relevant qualification and or accreditation orconfirm that you are working towards meeting the competency requirements. Youfurther consent to the relevant information being verified.

1Life Insurance