Job Description

Qualification and Experience required:

• Grade 12
• Bachelor's Degree: BA / BCom in Marketing / Communications
• Minimum 10 years experience
• Sound knowledge of Wellness, content marketing and
• Rewards and Loyalty programmes.
• Extensive marketing project management and prior experience in the consumer
• Finance industry preferred.

Key Performance Areas/Duties:Projects and event Coordination

• Plan and carry out direct marketing activities, to agreed budgets, product
• mix and timescales
• Coordinate advertising campaigns, materials, schedules and content in respect of specialised marketing segments.
• Plans and coordinates activities during open days at institutions of higher learning and or career expo.
• Activate on campus marketing during registration
• Project planning for each event, including budgeting. Monitoring against
• plan, including sales
• On the day of an event, to lead the team on the ground for event setup
• Daily/Weekly progress and call reports

Relationship management of all stake holders

• Maintain and develop a computerised customer and prospects database
• Implement and track a pre-market bursar and private college recruitment plan.
• Lead and manage brand ambassadors
• Respond and follow up sales opportunities and convert.
• Maintain existing customers through planned individual account support

Brand management

• Organization of all materials needed to an event in good time, working with the ambassadors
• Ensuring all events are properly staffed, with ambassadors
• Manage database of brand suppliers
• Make sure all material used and available are as per the brand and corporate identity
• Carry out market research, competitor and customer surveys
• Monitor and report on brand related activities and provide relevant management information.
• Managing the budget and cost report for said projects

Securing resources for said projects

• On Campus
• With relevant bursars and private companies
• Any other activities and brands that are relevant or are beneficial to the business.
• Internal or external resources
• Annual involvement in the setting of the new budget and plans for marketing activities and brand activations

Managing and overseeing all events and or projects

• Planning of costs
• Planning of resources
• Running project on time and to budget
• Report writing after all completion of projects and/or research

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