Job Description

Europcar has an opportunity for a Senior Marketing Specialist who is highly organized and driven to support the Marketing Manager with all the creative, branding and sponsorship activities within the marketing department. The role will be based in Bruma, Johannesburg.
Position OverviewWe are seeking an experienced and dynamic Brand Manager to lead the development and execution of brand-building initiatives across all online and offline channels. This role is responsible for driving brand visibility, consistency, and engagement through strategic brand development, integrated campaigns, social media management, and online reputation efforts.The ideal candidate is creative, analytical, and results-driven xe2x80x94 someone who thrives in a fast-paced environment and is passionate about building brands that connect with customers and stand out in the market.
Specific Role Responsibilities * Brand Management

• Develop and implement the brand strategy in alignment with business objectives.
• Manage brand reputation, including proactive online reputation management.
• Maintain the brand CI (corporate identity) and persona across all platforms, ensuring consistent application of CI across marketing materials, digital platforms, presentations, and internal documents.
• Conduct competitor analysis and provide strategic insights.
• Manage internal brand communications and ensure cohesive brand messaging across all touchpoints.

• Campaign Management

• Plan, develop, and execute end-to-end marketing campaigns, including national and partner campaigns.
• Monitor campaign performance and provide regular analysis and actionable insights.
• Align campaign objectives with brand goals and ensure all creative and messaging is consistent with the brand positioning.

• Digital Marketing

• Manage social media channels and website content.
• Develop and execute content plans and channel strategies tailored to platform objectives.
• Understand SEO and email marketing best practices.
• Work closely with digital teams to ensure alignment between organic and paid strategies.

• Collaboration & Stakeholder Engagement

• Collaborate effectively across multiple internal departments and teams, including Sales, Operations, and external agencies.
• Manage communication with key stakeholders, including regular updates on marketing activities.
• Create detailed briefs for external agencies and follow up to ensure timely delivery and quality output.
• Act as a brand ambassador and marketing liaison across the business.

• Events & Sponsorships (Advantageous but not essential)

• Plan and manage activations, events, and sponsorships.
• Drive internal engagement through brand-led internal marketing initiatives.

• 5 years of marketing, advertising or relevant industry experience.
• 2 years in a dedicated brand management role.
• Proven experience in project planning and campaign execution.
• Hands-on experience in digital marketing and social media management.
• Experience in the travel, tourism, or automotive industry will be an added advantage.

• A recognized tertiary Marketing qualification NQF7+.

• Unendorsed valid South African driverxe2x80x99s license and own vehicle.
• Computer literate, MS Office xe2x80x93 expert level needed on PowerPoint, Word and Excel.
• Knowledge of marketing industry as a whole.
• Knowledge of printing, file types, colours, paper, materials (vinyl/Perspex), dies fabrications, lighting and distribution

• Highly effective verbal and written communication skills, able to communicate and present ideas articulately and effectively.
• Strong leadership presence / ability
• Possession of creative flair, versatility, conceptual/visual ability and originality
• Brand Strategy Development and Implementation
• Marketing and Promotions
• Application of social media for marketing purposes.
• Reputation Management
• Conceptual/visual ability within the context of the role.
• Time & priority management which includes the ability to consistently work within a deadline and well under pressure, working quickly and efficiently with minimum supervision.
• Build and maintain strong relationships with key stakeholders; enthusiastic about partnering with business stakeholders and finding solutions to business challenges.
• Planning and Organizing
• Creatively analytical; able to make sense of complicated research and translate numbers into creative messages that deliver results.
• An eye for detail; perfectionist.
• A team player; able to work well in a team.
• Capable of providing guidance, direction and leadership to the team.

• Committed
• Professional
• Resilient
• Strong, confident leadership presence.
• Friendly and approachable
• Inquisitive and knowledgeable
• Possesses a creative flair; is original and versatile in approach.
• Has a sense of urgency
• Emotionally intelligent and mature
• A self-starter; self-sufficient; comfortable to deliver with minimal supervision.
• Willingness to learn and grow.

Motus