Title Senior Specialist: Product ManagementKey Deliverables:
Possesses a unique blend of business and technical savvy, a big-picture vision, and the drive to make that vision a reality.
Conducts market research including working in the field to understand target audience needs and issues and find innovative solutions for existing and new market segments.
Stay on top of current trends and develop roadmaps for the success of the product line
Is the champion for the product and must communicate and collaborate with all areas of the company
He or she will work with Product and business owners to define product requirements.
Work with relevant stakeholders to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customers.
Serve as the internal and external subject matter expert for product offerings, working with the sales channel and key clients.
Responsible for the financial sustainability of the product.
Responsible for product innovation
Managing the product portfolio life cycle from strategic planning to tactical activities
Translates product roadmap features into well-defined product requirements including epics, user stories, and acceptance test criteria.
Constant interaction with the customer through end-user interviews and surveys, brainstorming, trade studies, market research.
Continuously assess, monitor and enhance product strategy based on customer feedback and market developments.
Prepare, maintain, and evangelize the product roadmap which defines product enhancements for short- and long-term releases. Define feature roadmaps for products based on business opportunities and market research, including product modernisation and scalability.
Work with sales management and other contributors to evaluate and prioritize opportunities by using the business value formula.
Define Product Budget:
Provide financial modelling capabilities.
Evaluate business case viability for new product development and new projects.
Assist Sales with product pricing to ensure profitability.
Define and track product success metrics and provide regular feedback to the team.
Become Subject Matter Experts in products markets and provide vision and leadership to technology R&D efforts!
Collaborate with the Product Team to align all product strategies, including providing input, assisting with organisational buy-in and moving the company strategy forward.
Develop cross competencies in the companys entire product set.
Help develop and deploy key market messages and communication strategies for the product line with Marketing Support team. (Including demonstrations, and Improvement Reports.)
Collaborate with technology to create strategies for which technology will be developed or adapted to meet market needs and leverage opportunities. (e.g., Buy/Build decisions)
Work with the project management team to prioritise organisational projects and align product development with the overall project plans.
Validate requirements and designs with all stakeholders, facilitate and perform User Acceptance Testing (UAT), and other related activities where required.
Works in an Agile environment and continuously reviews the business needs, refines priorities, outlines milestones and deliverables, and ensures a constant stream of work for the agile teams.
Works with stakeholders to develops appropriate tracking of product performance post-launch to evaluate investment.
Act as liaison between Sales, Customer Experience, Marketing Support, and Technology teams to support product positioning and customer demand as part of new product development.
Work with Training team to provide direction and content to develop product training material internally and externally.
Consult with customer experience team to ensure appropriate service levels for the product line.