Job Description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.Purpose of the Role:The primary goal of this role is to facilitate rankings and conversion growth and SEO enhancements to specific branded sites to improve quality of the overall site. The SEO Specialist will be responsible for supporting acquisition of customers via organic search, driving continued improvements in traffic, conversions, and overall search engine performance. The SEO Specialist will take a strategic and analytic approach and will be held accountable for the performance of the specific branded sites under their control. They will also work to adapt the overall content strategy into activities that they deliver against to improve our organic visibility and improve the overall performance of the focus brands.With innovation and creativity at front of mind, the ideal candidate will have the initiative to identify gaps and opportunities to drive traffic, build engagement and generate leads and revenue across their focus brands. You will need to work collaboratively with the other SEOs in your team, as well as Leads and Managers to help achieve collective SEO goals, supporting the delivery and success of the overall SEO strategy. This role reports to an SEO Team Lead. The perfect candidate will be passionate about iGaming and have a real understanding of how to direct traffic in the iGaming industry.Duties will include, but not limited to:Conduct regular visual SEO audits to identify issues and opportunities for improving all SEO KPIsBrief content creation to internal and external content providers and ensuring returned content is of a high quality.Conduct website crawls through Screaming Frog to ensure that website is SEO-friendly and identifying areas where mandatory SEO fields are missing or require fixing/optimisation.Develop a deep knowledge of SEO Content creation.Ensure planned SEO activities and content supports the SEO strategy and is aligned with the content roadmap.Executing the identified SEO optimisation strategies which will drive SEO KPIs for your brand sites.Implement identified site maintenance EG broken links, site cleanup, duplicate content, etc.Keep relevant stakeholders updated, letting stakeholders know where SEO projects and content production stands.Maintain tracking and analyse success of content growth and SEO activities based on KPI growth.Perform Content QCs, uploads, and publishing via our CMS.Perform ongoing on-site content optimisation including interlinking, metas etc.Research competitors backlink, blog, and link bait strategies to identify linking opportunities.Set up URL structures and site matrices according to the existing site structure and best SEO practices.Take a proactive approach in SEO content creation, working autonomously to identify opportunities to drive SEO performance.Track delivery of content & requested materials.Understand a brand's goals and objectives and apply creative thinking to develop SEO project and content growth ideas.Updating/refreshing/optimising existing content on websites using keyword placement and internal linking.Work with Technical SEOs to understand what optimisations are needed to resolve technical challenges.Team-wide Expectations:Share knowledge derived from projects and research with fellow team members; coach and develop other members of the team.Report SEO KPI performance back to the business and explaining reasons for growth or decline including outcome of actions taken and development actions required.Take time to properly learn topics and deliverable processes to enhance work rate without compromising quality.Stay up to date on market trends and relevant industry news to suggest new SEO projects based on objectives, and past performance.Raise issues, opportunities and competitor insights obtained from utilising tools such as Screaming Frog, SEMrush and GSCPromote SEO awareness and best practice across the organization including educating business stakeholders.Liaise with internal stakeholders and build effective working relationships.Manage expectations on delivery of work, accurately estimate deadlines and know when to ask for help.Develop expertise in using SEO tools EG Google Analytics, Google Search Console, SEMrush, Ahrefs, Majestic, Screaming FrogIdentifying and sharing growth opportunities to increase ranking and traffic to the site.Detailed understanding of ranking and financial reports based on specific projects with the ability to provide one liner updates when required.Contributing ideas to help develop and grow the SEO team.Collaboration with external departments and teams including translations, creative studio, external content suppliers, acquisition Dev and QAAnalyzing SEO performance and determining how to make changes to content to best optimize performance.Be accountable for the performance of your projects.Essential Criteria:Advanced knowledge of Excel, graphs, and formulasPrevious experience and knowledge in Digital Marketing and SEOWebsite development understanding and a working knowledge of basic HTML.Demonstrates consistent behaviour aligned to the Organizational CultureMinimum 2 years experience as an SEO SpecialistWorking knowledge of ranking & financial reports and systemsAble to perform Onsite and technical QCs.Desirable Criteria:Relevant qualificationProject management experienceExperience with Content Management Systems (such as WordPress)Understanding of Google Analytics and Search ConsoleExperience with SEMRush/Ahrefs/Data Studio/Screaming FrogTraining experiencePerson Specifications:AnalyticalInitiativeInnovationProblem SolvingOwnership and AccountabilityDecision MakingPlanning and OrganisationInterpersonal SkillsCommunicationMotivationBottom Line Focus*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.*Shortlisted candidates may need to complete an assessment.This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.Should you not hear from us within 2 weeks, please deem your application as unsuccessful.The perfect place to work, play and grow!

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