Job Description

SEO Specialist - Cape TownFull job descriptionJob Title: SEO SpecialistCompany: Pearl LemonLocation: RemoteAbout Us:At Pearl Lemon, wexe2x80x99re passionate about helping brands grow through effective and innovative SEO strategies. We are a dynamic and forward-thinking digital marketing agency that prides itself on delivering exceptional results. Wexe2x80x99re on the hunt for an experienced SEO Specialist to join our team and manage our search engine optimization and marketing activities.The Role:As our SEO Specialist, you will be a strategic thinker with a keen eye for opportunities in the SEO landscape. Your role will involve managing and executing comprehensive SEO strategies, optimizing content, and improving search engine rankings across major networks. With at least 2 years of SEO experience, you will bring a mix of strategic insight and hands-on expertise in on-page, off-page, and technical SEO.Key Responsibilities:Strategic Optimization: Develop and implement SEO strategies that drive organic traffic and enhance search rankings. Identify and capitalize on new opportunities to improve SEO performance.Optimize Copy and Landing Pages: Ensure that all content and landing pages are optimized for search engines to enhance visibility and rankings.Keyword Research: Continuously perform keyword discovery, expansion, and optimization to identify new opportunities and refine existing strategies.Content Strategy: Research and implement SEO recommendations to improve content performance and organic search success.Analyze Data: Execute tests, analyze data and results, and identify trends and insights to maximize ROI in paid search campaigns.Budget Management: Oversee campaign expenses, maintain budget adherence, estimate monthly costs, and resolve any discrepancies.Link Building: Develop and implement effective link-building strategies to enhance domain authority and improve search rankings.Technical SEO: Collaborate with the development team to ensure SEO best practices are applied to new code and website architecture. Address technical SEO issues such as site speed, mobile optimization, and indexing.Content Collaboration: Work with editorial and marketing teams to drive SEO in content creation and programming.Competitive Analysis: Research and analyze competitor advertising links and strategies to stay ahead in the market.Required Skills and Experience:Proven SEO Experience: At least 2 years of hands-on experience in managing and executing SEO strategies.Strategic Mindset: Ability to identify opportunities and develop strategic plans to enhance SEO performance.Performance Marketing Knowledge: Solid understanding of conversion optimization, performance marketing, and online customer acquisition.Analytics Proficiency: In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).Experimentation Skills: Experience with A/B and multivariate testing to refine strategies and improve results.Technical Skills: Proficient in on-page, off-page, and technical SEO, including working knowledge of HTML, CSS, and JavaScript development.SEO Trends: Up-to-date with the latest trends and best practices in SEO, ranking factors, and search engine algorithms.What We Offer:Competitive Salary: Based on experience and qualifications.Professional Growth: Opportunities for training and professional development.Dynamic Work Environment: Join a team of dedicated and innovative professionals.Flexible Work Options: Remote work during UK hours.How to Apply:If you are a strategic thinker with a passion for SEO and ready to make a significant impact, wexe2x80x99d love to hear from you! Please submit your resume and a cover letter detailing your relevant experience and why youxe2x80x99d be a great fit for Pearl Lemon.Pearl Lemon is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Job Type: Full-timePay: R10 000,00 - R20 000,00 per month

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