Snr Marketing Manager: Financial Services
Johannesburg, Gauteng, South Africa
Job Description
JOB PURPOSE:
- Chief custodian and manager of the brand to drive marketing strategies and achieve brand objectives set to improve brand power, marketing effectiveness and targets, share of wallet and multi-product holding.
- Develop the communication and media strategy to drive the right mix of media and target identified audience and proposition development and go-to-market strategy.
- Gain insights and identify opportunities/innovations based on market; customer and competitor research and analysis to support the business strategy.
- Accountable for marketing budget and associated sales to the correct P factor.
- Guide the commercial and operations teams to drive growth and influence the tailored customer experience across the value chain and negotiate with management, agency and partners.
- Brand Strategy and Effectiveness
- Marketing Communications
- Performance Management
- Leadership and Direction
- Stakeholder Engagement
- Budgeting and Costing
- Marketing Impact Assessment
- Organisational Capability Building
- University Degree in Marketing / Advertising / Communications or Equivalent (Essential);
- Postgraduate Marketing / Advertising / Communications Qualification (Advantageous)
- 10 or more years' substantial general work experience in Marketing (Essential);
- Experience in a Financial Services Industry (Advantageous)
- Managerial Experience - 6 or more years' in managing a Marketing team (Essential)
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Job Detail
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Job IdJD1363132
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationJohannesburg, Gauteng, South Africa
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EducationNot mentioned