Job Description

A dynamic investment firm with a nationwide presence and a growing footprint in Southern Africa, is seeking a talented Social Media Content Creator, to join our team, based in Cape TownThis role will primarily focus on developing and executing comprehensive digital marketing strategies centered around Meta and Google Ads, driving engagement and growth across our online platforms.This person will play a crucial role in crafting targeted advertising campaigns and optimizing our digital presence to effectively communicate our mission of creating lasting value.If you are passionate about digital marketing, particularly in leveraging Meta and Google platforms, and are eager to make a meaningful impact within a forward-thinking organization, we invite you to apply and be part of our journey towards sustainable growth and success.KPA's:Meta Ads Management:

• Develop and manage effective ad campaigns on Facebook and Instagram.
• Monitor and optimize performance to maximize ROI.
• Conduct A/B testing for improved targeting.
• Generate performance reports with actionable insights.
• Stay updated on Meta advertising trends.

Meta Pixel & Tracking:

• Set up and manage Meta Pixel to track user behavior and ad performance.
• Ensure accurate conversion tracking across digital platforms.
• Collaborate with web development for Pixel integration.
• Troubleshoot tracking issues.

Google Ads Management & SEO:

• Conduct keyword research to identify valuable search terms.
• Maintain keyword strategies for optimal content ranking.
• Use analytics tools to enhance organic and paid traffic.
• Perform technical audits and fix SEO issues.

Website Development:

• Assist in website development tasks.
• Ensure website optimization for Meta ads and tracking.
• Test new functionalities to improve user experience.

Collaboration & Communication:

• Work with marketing, design, and development teams for effective campaigns.
• Train team members on Meta ads and Pixel integration.
• Explain technical concepts to non-technical stakeholders.

Education & Experience:

• Relevant certifications in Meta, Google Ads, SEO, or web development preferred.
• Proven experience in managing Meta and Google ads and optimizing for performance.
• Strong background in e-commerce, Meta Pixel setup, and SEO practices.
• Familiarity with WordPress; coding skills in HTML/CSS are a plus.

Technical Skills:

• Proficient in Meta Ads Manager, Google Ads Manager, and GA4 setup.
• Understanding of web development frameworks and CMS like WordPress and Shopify.

Analytical & Communication Skills:

• Strong analytical skills to interpret data and make informed decisions.
• Excellent verbal and written communication abilities for diverse audiences.

Personal Attributes:

• Detail-oriented with a focus on accuracy.
• Self-motivated with strong project management skills.
• Effective problem-solver with a passion for digital marketing and industry trends.

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