Job Description

SOCIAL MEDIA & CONTENT DEVELOPMENT COORDINATOR - Beauty & Aesthetics IndustryTABLE VIEW (West Coast) - Western Cape (ZA)START: A.S.A.P / May 2024TRADING HOURS:

• Monday - Friday 08:00 - 17:00

REPORTS TO: DirectorREMUNERATION & COMPANY BENEFITS

• R18,000 per month Gross (negotiable)

REQUIREMENTS & EXPERIENCE:

• Qualification in journalism / communications / marketing, or advertising
• At least 3 years of proven experience in social media/community management and/or content strategy
• Strong command of the English language and excellent written and verbal communication skills
• Knowledge of each social network and best practices with emerging trends
• A creative thinker, with the ability to use both data and intuition to make decisions
• Self-starting and proactive with a sense of urgency and strong attention to detail. A proactive mindset with the initiative to lead. We're looking for someone who can independently drive our social media efforts forward.
• Experience using social media marketing tools and analytics platforms.
• Creativity and innovative thinking, with a keen eye for design and content.
• Familiarity with SEO principles and content optimization.

SKILLS & BONUS ATTRIBUTES:

• Excellent social listening skills
• Ability to understand historical, current, and future trends in the digital content and social media space
• Strong copywriting and copy editing skills
• Impeccable time management skills with the ability to multitask
• Detail-oriented approach with ability to work under pressure to meet deadlines
• Ability to work well under pressure
• Deadline driven / time management
• Innovative and Organised
• Resilient and courageous
• Self-managed and Takes the initiative
• Curious / enquiring mind
• Aesthetics, Personal Grooming and Skin Care trend enthusiast

Advantageous

• Knowledge of Google Analytics, MailChimp
• Photography or video editing skills
• Experience in the Beauty industry

RESPONSIBILITIES & DAY-TO-DAY DUTIES: * Content Management:

• Oversee and curate engaging and relevant content for all social media platforms.
• Planning, creating, and publishing of various content types (Facebook posts, Instagram posts, TikTok, tweets, blog posts, in the form of images, GIFs, videos, slideshows, quizzes etc.)
• Planning, creating and publishing ads on social platforms
• Running of competitions on social platforms
• Managing a monthly budget for ads and boosted posts
• Managing listings and other review platforms
• Assisting with monthly newsletters
• Edit, sort and post photos for before & after campaigns
• Campaign Analysis:

• Measure the success of social media campaigns through key performance indicators (KPIs) and analytics tools.
• Provide regular reports and insights to optimize future strategies.
• Stay Updated:

• Keep abreast of the latest social media trends, best practices, and emerging technologies. Apply this knowledge to continually enhance our social media presence.
• Keeping abreast of local and international social media trends and tools
• Developing a thorough understanding of the Aesthetic & Skin Care industries and building relationships with suppliers and stakeholders
• Reporting to the Director on a regular basis to keep them updated and informed on the day-to-day operations and progress of work
• Tool Utilization:

• Proficiently use social media marketing tools to streamline processes, monitor performance, and enhance overall efficiency.
• SEO Monitoring:

• Monitor SEO performance and user engagement on social media platforms.
• Propose and implement content optimization strategies for improved visibility.
• Using measurement tools to provide reports on metrics, and recommend ways to improve on those metrics through testing and new initiatives
• Networking:

• Actively engage with industry professionals, influencers, and virtual communities. Cultivate relationships to expand our network and enhance brand credibility.
• Community management (responding to comments and relaying feedback)
• Handling of all complaints that are received via social media

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