Job Description

Social Media Coordinator - Cape TownFull job descriptionWe are looking for someone who is passionate about social media to join our close-knit team and become a part of delivering quality 360 digital campaigns to be proud of.From stand-alone social, influencer and content tactical initiatives, to fully integrated 360 digital campaigns - you will be working on some of the biggest, most loved brands in South Africa and beyondThe social media executive is responsible for the delivery and go live of social media jobs against brand strategy. Core to the role is taking briefs from client and working with internal teams (client service, creative, production, strategy, PR etc.) and external suppliers (media partners) to plan and execute work on social media platforms effectively. You will be mentored and supported by experienced social media managers and leaders.The ideal candidate for this role has a marketing / agency background and has enthusiasm for the retail industry. They would need to have superior presentation and communication skills and proven hands-on experience making use of social media channels. They would also need stay on top of latest social media trends, interpret data and reports, and apply these insights to the clients campaigns. In summary, they would need to apply their growing expertise in social media to the work we do for our clients.Client ServiceEstablish and maintain relationships with clients.Manage creative briefs, client feedback and delivery of content.Coordinate with team, update status, manage deliverables and meet expectations.Set up, manage, conduct, and contact report on client presentations.When necessary, manage supplier and/or client billings.Content & Channel PlanningWork closely with client & wider client service team.Conduct regular research to monitor clients, consumer, competitor, industry, and social landscape/trends activity.Create and manage clear communication plans for activity across platforms.Create and direct clients content calendars and social posting schedule with best practice in mind.Content & Channel AdministrationAssist and manage the production process of content on social jobs.Effective collaboration with creative, paid media and other relevant departments.Scheduling & deactivation of content across channels.Ensure effective searchability / tracking / tagging across content.Manage clients creative content bible.Be an advanced user in all tech and tools relevant to your role.Ad hoc community management when required.Content & Channel Performance ManagementWork closely with Strategy department to ensure effective integration of efforts.Assist with Channel, Content, Campaign and Health Audits / ReportingAssist with Benchmark, Review, Live Listening and ROI ReportingDaily performance checks & escalations/recommendationsManage Creative Identity of Channel, Content, Templates and Spec sheets.Department Integration:Establish and maintain relationships and/or partnerships with key leverage points that affect social media strategy, management and/or implementation. Youll need to be able to collaborate and partner in any relevant instances.This is including but not limited to:In-House DepartmentsSocial Media PlatformsPaid Media Agencies and/or PublishersInfluencer ManagementOnline Listening & Reputation ManagementContent Marketing & ProductionTechnology Development (AR, VR or AI)Immerging technology etc. Relevant degree in advertising, marketing, social media, communication science or equivalentWork experience in Social Media and/or Agency EnvironmentExperience in the fundamentals of classical and digital marketingExcellent verbal and written communication skillsStrong analytical and project management skillsExcellent interpersonal skillsPublic speaking and presentation skills is beneficial.Highly organised, strong attention to detail, deadline driven, ability to problem solve and confident in a fast-paced environment.Deep understanding of the various digital and Social Media marketing channelsExperience with retail brands is beneficial.Valid, driver's licence and own transport.Technical skills/knowledge:Comfortable with MAC, Microsoft Office, and Google productsProactive Social Certifications - Intermediary to AdvancedAdvantageous: Google Analytics Academy Certification or other online training for social media platforms / analytics also acceptableSocial Media content management platforms (HootSuite, Falcon Social or similar)Social Media monitoring platforms (Brandwatch, Brandseye, Simply Measured, Meltwater or similar)Understanding and implementation of tracking and/or delivery for paid media campaignsInfluencer Management & Reporting Platforms (Stellar, Humanz or similar)

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