Job Description

Decofurn Furniture is a leading furniture retailer with twelve stores nationwide and a thriving online presence. We are an agile, digitally focused company that values innovation, creativity and engagement. We are seeking a social media lead to take ownership of our social media strategy and execution, driving growth, brand awareness and customer engagement across all platforms.



The role



As our social media lead, you will be responsible for designing and implementing Decofurn Furniture's social media strategy. With no existing internal content team, you will need to take a hands-on approach initially, producing content while collaborating with freelancers to support execution. Over time, you will be responsible for building and leading a high-performing in-house team to drive our social media growth.



We are looking for a strategic thinker and leader who can create engaging content while optimising and scaling social media operations to maximise impact.



Key responsibilities Strategic development and execution - Develop and implement a results-driven social media strategy aligned with business objectives, ensuring brand consistency and audience engagement. Content creation and oversight - Develop, manage and oversee the creation of engaging content (including reels, videos, graphics and photography) tailored for platforms such as Facebook, Instagram, TikTok and LinkedIn. Influencer partnerships - Identify, establish and manage relationships with influencers to enhance brand visibility and audience engagement. Community engagement - Develop and oversee community engagement strategies to foster meaningful interactions and brand advocacy. Analytics and performance measurement - Use social media analytics tools (such as Hootsuite) to track engagement, optimise content strategy and report insights to senior leadership. Freelancer and team management - Manage external content creators and, in time, recruit and develop an in-house social media team to enhance content production and execution. Market and trend analysis - Stay ahead of social media trends, competitor strategies and industry best practices to ensure Decofurn Furniture maintains a competitive edge. Cross-functional collaboration - Work closely with marketing, e-commerce and customer service teams to ensure a cohesive and integrated digital engagement strategy.



What we are looking for Bachelor's degree in marketing, communications, digital media or a related field. At least seven years of experience in social media management, with a strong mix of content creation and strategic planning. Demonstrated experience in team management and leadership. Proven ability to scale and drive engagement across multiple platforms. Strong analytical skills, with experience in social media performance tracking and reporting. Expertise in influencer marketing and brand partnership development. Ability to manage freelancers and build a scalable in-house content team with effective leadership and mentorship skills. A self-motivated, proactive approach--someone who thrives on taking ownership and driving projects forward. Excellent communication and stakeholder management skills. Retail industry experience is a requirement.



Additional skills that will give you an edge Experience with SEO, Google Analytics and paid social media campaigns. Background in e-commerce or retail-focused social media marketing. Familiarity with community management tools and AI-driven engagement platforms. Proficiency in video editing, graphic design and photography (using tools such as CapCut, Canva and Photoshop).



Why join Decofurn Furniture? Autonomy and ownership - Take full control over shaping and executing our social media strategy. High-impact role - Play a key role in expanding our digital presence in a fast-paced, growing business. Opportunities for growth - As the company evolves, this role has the potential to expand into managing a broader content team. Competitive salary and flexibility - A leadership position with opportunities for innovation and strategic influence.



If you are passionate about social media, strategy and brand building, we would love to hear from you! Send us your CV and portfolio (including social media accounts you have managed) along with your salary expectations. If you do not receive a response within two weeks, please consider your application unsuccessful.