Job Description

Job Purpose:To lead and implement a comprehensive social media strategy for Ackermans (CFE and Commercial), driving brand engagement and alignment across categories. This role focuses on creating impactful, on-brand content, managing a small team, and analyzing performance. The Social Media Manager will collaborate closely with key stakeholders to ensure consistent messaging and optimized campaigns, enhancing Ackermans presence across all digital platforms.Key Responsibilities:1. Social Media Strategy Development and Execution

• Develop and implement a comprehensive social media strategy across all platforms (Facebook, Instagram, TikTok, LinkedIn)
• Align social media efforts with Ackermans CFE, Commercial, CLVM, and Digital Marketing objectives, ensuring accurate reflection in promo grids.

2. Content Creation and Management

• Ensure social media content aligns with Ackermans content plan, including collaboration with ATL, PR, and buying teams.
• Develop platform-specific, engaging content with in-house teams and external agencies.
• Manage social-only campaigns, ensuring timely content delivery across all platforms

3. Management

• Financial Management (Budgets)
• Stakeholder Management
• Talent Management (Resourcing, Performance & Talent/Succession Planning)

4. Performance Analysis and Optimization

• Analyze social media performance using Brandwatch and Salesforce to generate insightful reports and identify areas for improvement
• Collaborate with the Customer Insights team to generate advanced analytics for deeper audience understanding.
• Identify actionable insights to optimize future campaigns.

5. Industry Trends and Best Practice

• Keep the business updated on new social media trends, tools, and benchmarks.
• Provide quarterly presentations with recommendations for innovative strategies.

Qualifications Required:Essential:

• A Grade 12 Certificate / Matric
• National Diploma / Degree in Marketing or an equivalent qualification

Preferred:

• Digital marketing qualification

Skills Required:

• Excellent written and verbal communication skills
• Highly organized
• Attention to detail
• Creative thinking with the ability to develop innovative content and campaign ideas
• Strong knowledge of platform-specific algorithms (e.g., Facebook, Instagram, TikTok) to optimize performance
• Analytical skills to interpret data, derive insights, and make data-driven decisions
• Visual content understanding
• The ability to:

• Manage multiple priorities and deadlines in a fast-paced environment
• Lead and motivate a team, fostering collaboration and growth

Experience Required:Essential:

• A minimum of 3 years' experience in a social media strategy role
• A minimum of 2 years' experience at a management level in Marketing, which specifically includes responsibility for managing a team
• Experience in working across several different business units and functions
• Strong knowledge of social channels (e.g., Facebook, Instagram, TikTok)
• Proven track record of developing and executing successful social media campaigns
• Strong understanding of social media analytics and reporting tools (Brandwatch, Salesforce)
• Ability to create and curate content tailored for multiple social media platforms
• Influencer marketing knowledge, identifying and working with influencers to drive campaigns

Preferred:

• Experience within a clothing retail environment is preferred

Knowledge Required:

• Knowledge of social media platforms and their best practices (Facebook, Instagram, TikTok, YouTube, Pinterest, and emerging channels)
• Knowledge of social media algorithms and trends to optimize content and engagement
• Knowledge of analytics and reporting tools (Brandwatch, Salesforce, Google Analytics) to measure performance
• Knowledge of content creation workflows and collaboration with design, photography, and videography teams
• Knowledge of influencer marketing strategies and partnerships
• Knowledge of brand management and tone of voice to ensure consistent communication across channels
• Knowledge of competitor analysis techniques to benchmark performance and identify opportunities

Ackermans