Job Description

REPORTING TOProject Co-ordinatorPRIMARY FUNCTIONThe Social Media Manager will be responsible for crafting and overseeing the execution of strategic social media initiatives that enhance our brand presence, increase leads and engage our audience. This role requires a blend of creativity and technical proficiency in DTP and graphic design to produce compelling content across various digital platforms.IMPORTANT KEY PERFORMANCE AREAS-1. Develop and manage social campaigns2. Design and produce visually appealing graphics3. Monitor, analyse, and report on Social Media Metrics4. Online Community Engagement5. Collaborate with marketing and digital teams6. Stay up-to-date with Social Media trendsFUNCTION AND OBJECTIVE DETAILS OF KEY PERFORMANCE AREAS1. Develop and manage social campaignsxc2xb7 Create and execute social media campaigns aligned with the organisations goals.xc2xb7 Plan, schedule, and publish content across various social platforms.xc2xb7 Optimise campaign performance by analysing metrics and adjusting strategies as needed.2. Design and produce visually appealing graphicsxc2xb7 Design eye-catching graphics and layouts for both digital and print content.xc2xb7 Ensure brand consistency and visual appeal in all social media materials.3. Monitor, analyse, and report on Social Media Metricsxc2xb7 Regularly track social media performance using tools like Google Analytics, social media insights, etc.xc2xb7 Analyze data to measure the effectiveness of campaigns and identify areas for improvement.xc2xb7 Prepare reports on key metrics (e.g., engagement rates, reach, conversions) for management review.4. Online Community Engagementxc2xb7 Respond to comments, messages, and inquiries from followers promptly and professionally.xc2xb7 Foster positive interactions with the audience and address any concerns or issues.xc2xb7 Build and maintain relationships with followers and influencers.5. Collaborate with marketing and digital teamsxc2xb7 Work closely with the marketing team to align social media strategies with overall marketing goals.xc2xb7 Coordinate campaigns, promotions, and messaging across different channels.xc2xb7 Ensure consistent branding and messaging across all platforms.6. Stay up-to-date with Social Media trendsxc2xb7 Keep abreast of industry trends, algorithm changes, and emerging platforms.xc2xb7 Implement best practices and innovative approaches to enhance social media presence.REQUIREMENTS1. Minimum qualification required for this position:xc2xb7 Bachelors degree or equivalent certification and experience in Marketing, Communications, Graphic Design or a related field.xc2xb7 Certification or coursework in social media management or digital marketing.2. Minimum experience required for this position:xc2xb7 Proficiency in desktop publishing software and graphic design tools.xc2xb7 At least two years of experience managing social media platforms for a brand or organisation.3. Behavioural skills required for this position:xc2xb7 Creative thinker with an eye for design and detail.xc2xb7 Excellent Organisational skills and the ability to manage multiple projects simultaneously.xc2xb7 Exceptional communication and strong interpersonal skills, capable of nurturing relationships with colleagues and external partners.xc2xb7 Self-motivated with a positive attitude and strong work ethic.xc2xb7 Ability to work in a fast-paced, dynamic environment.xc2xb7 A proactive approach to problem-solving.xc2xb7 Eagerness to engage with emerging technologies and digital trends.xc2xb7 A collaborative spirit, ready to integrate with new teams and contribute positively to group dynamics.4. Technical skills required:xc2xb7 Strong graphic design skills with a portfolio showcasing previous work.xc2xb7 Proficiency with Adobe Creative Suite.xc2xb7 Proficiency with Microsoft Office 365.xc2xb7 Excellent understanding of social media platforms and their respective audiences.xc2xb7 Experience with social media analytics and reporting tools.xc2xb7 Ability to created engaging written and visual content.xc2xb7 Print Material Creation experience.REMUNERATION PACKAGECompetitive salary commensurate with experience and qualifications.Comprehensive benefits package, including health insurance and professional development opportunities.EQUAL EMPLOYMENT OPPORTUNITY STATEMENTWe are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, or any other characteristic protected by law.

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