Job Description

Key Responsibilities:

• Develop, implement, and manage social media strategies across various platforms to enhance brand visibility and drive engagement.
• Create visually appealing content using Photoshop, InDesign, Illustrator, and Dreamweaver that aligns with the brands voice and style.
• Manage online marketing and e-marketing campaigns to promote products and services, driving traffic and customer engagement.
• Design and maintain websites using HTML, CSS, and UI design principles, ensuring web optimisation for search engines and a seamless user experience.
• Utilise Automated Marketing Tools to streamline marketing efforts, manage campaigns, and generate reports on performance metrics.
• Oversee all aspects of Brand Management including brand strategy, visual identity, and messaging across all channels.
• Evaluate marketing campaigns and manage assets, ensuring campaigns meet objectives and performance targets.
• Execute successful campaign management, including developing, launching, and analysing campaigns on time and within budget.
• Maintain Content Management Systems (CMS) and update website content to ensure brand consistency.
• Leverage Desktop Publishing tools to produce marketing collateral, such as brochures, presentations, and online content, tailored to different audiences.

Skills and Qualifications:

• Proven work experience as a Social Media Specialist, Marketing Specialist, or similar role.
• Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator, Dreamweaver) for graphic design and web creation.
• Strong knowledge of HTML and CSS, with experience in UI design and website management.
• Familiarity with automated marketing tools such as HubSpot, Marketo, or Mailchimp.
• Demonstrated experience in brand management and campaign execution.
• Understanding of web optimisation techniques and SEO best practices.
• Experience working with content management systems (CMS) such as WordPress or Joomla.
• Strong organisational and time management skills, with the ability to juggle multiple projects and meet tight deadlines.
• Analytical mindset with the ability to interpret marketing data and derive actionable insights.
• Excellent written and verbal communication skills, with the ability to create compelling and engaging content.

Preferred Qualifications:

• A degree or diploma in Marketing, Digital Marketing, Graphic Design, or a related field.
• Certification in Google Analytics, SEO, or Digital Marketing would be advantageous.
• Familiarity with e-commerce platforms and digital advertising strategies.
• Experience in video editing and motion graphics is a plus.

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