Job Description

Social Media SpecialistLocation: Fully RemoteJob Summary:We are seeking a dynamic and tech-savvy Social Media Specialist to manage and enhance our brand presence across digital platforms. The ideal candidate will have a strong understanding of the IT industry, emerging trends, and best practices for engaging a tech-focused audience. You will be responsible for content creation, campaign execution, analytics tracking, and community engagement to drive brand awareness, lead generation, and customer engagement.Key Responsibilities:xc2xb7 Develop, implement, and manage social media strategies tailored to the IT industry.xc2xb7 Create, curate, and publish engaging content (text, images, videos, and infographics) across various platforms (LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.).xc2xb7 Collaborate with internal teams (marketing, product, sales, and IT experts) to develop relevant and informative content.xc2xb7 Monitor social media trends, emerging technologies, and competitor activities to optimize strategy and engagement.xc2xb7 Engage with the online community by responding to comments, messages, and discussions in a timely and professional manner.xc2xb7 Manage paid social media campaigns, optimizing ad performance and budget allocation.xc2xb7 Analyze and report on key performance metrics (engagement, reach, conversion rates, etc.), providing insights and recommendations for improvement.xc2xb7 Ensure brand consistency in messaging, tone, and visual identity across all platforms.xc2xb7 Stay updated on IT industry news, innovations, and key influencers to identify opportunities for collaboration and thought leadership.xc2xb7 Assist in crisis management and reputation monitoring on social media platforms.Qualifications & Skills:xc2xb7 Bachelor's degree in Marketing, Communications, IT, or a related field.xc2xb7 2+ years of experience in social media management, preferably within the IT or tech industry.xc2xb7 Strong understanding of digital marketing strategies, SEO, and content marketing.xc2xb7 Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer, etc.).xc2xb7 Experience with analytics tools (Google Analytics, Facebook Insights, LinkedIn Analytics, etc.).xc2xb7 Excellent written and verbal communication skills with a creative mindset.xc2xb7 Ability to translate complex IT topics into engaging and easily digestible content.xc2xb7 Knowledge of IT trends, cloud computing, cybersecurity, and enterprise technology is a plus.xc2xb7 Strong project management skills with the ability to multitask and meet deadlines.xc2xb7 Experience with paid social media advertising and campaign optimization.

Optimal Growth Technologies