Social Media Strategist

Cape Town, Western Cape, South Africa

Job Description


Job SummaryWho we are: An independent creative studio based in Cape TownWho are we looking for: A super creative and strategic Social Media Strategist to join our team.What will you do:

  • Strategy development: Create and execute social media strategies aligned with overall business and brand objectives, considering the target audience, brand identity and market trends
  • Goal setting: Collaborate closely with client to identify social media goals, define target audiences and develop a clear roadmap for engagement and growth
  • Content creation: Craft compelling and brand-specific content with the team, from daily posts to interactive campaigns, across social media platforms such as Facebook, Twitter, Instagram, LinkedIn and YouTube
  • Campaign management: Plan, launch and manage social media campaigns across multiple platforms to increase brand awareness, user engagement and conversions
  • Analytics and reporting: Track, analyse and report on key metrics using social media management tools to measure the performance of campaigns, derive insights and optimise strategies
  • Budgets: Manage social media advertising budgets and campaigns, optimising for performance and lead generation
  • Trend monitoring and social listening: Monitor trends and engage in social listening to inform content strategies, ensuring relevance and thought leadership in the digital advertising space
  • Collaboration: Collaborate with cross-functional teams including marketing, content creators, designers and sales to ensure consistency in messaging and brand representation across all platforms
What do you need:
  • Bachelor's degree in Marketing, Communications or relevant field is preferred
  • 5+ years proven experience as a Social Media Strategist
  • In-depth knowledge of various social media platforms, their respective audiences and best practices for each platform
  • Proficiency in using social media management tools for scheduling, analytics and reporting
  • Strong analytical skills with the ability to interpret data, derive insights and adjust strategies accordingly
  • Strong understanding of social media KPIs, web traffic metrics and SEO strategies
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Job Detail

  • Job Id
    JD1325950
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Cape Town, Western Cape, South Africa
  • Education
    Not mentioned