Job Description

Purpose of this Position:

The Solutions Strategy Lead will work alongside the Investment & Solutions partner with the responsibility to develop, monitor and optimise opportunities that drive incremental value for our clients and the Group. To do so, the Solutions Strategist Lead will need to utilise media owner relationships with various partners to develop and curate products and solutions that are viable with the aim to deliver a market advantage to GroupM and our clients.

Responsibilities and tasks

Nexus Solutions Product Development Driving innovation within Nexus Solutions and Activations teams Take lead on digital strategies briefed to Nexus Solutions Create strong and compelling strategic recommendations to meet objectives utilising solutions offerings. Strive to deliver strong media solutions that drive key objectives to ensure budget efficacy and performance 3rd Party Media Owner and Tech Partner Evaluations and Onboarding Data intelligence collection (digital) Digital benchmarks (quarterly) Active consolidation of number of Media Owners Partnering with BUD/CP to deliver on forecast (Grow NMS) Responsible investment framework (back to news, MFA, SPO, GM Mandatories) Opt-in compliance monitoring and implementation of mandatories Growing Nexus Solutions P&L annually SPO (shifting spend from IO/premium to programmatic) and reporting back on efforts across SPO and SSP initiatives. Journeys / CTV / Sonic Framework product development in local market Capacity analysis and resource allocation NMS updates and showcases in Town Hall & Newsletter Client centricity Solutions team support and growth Best practise and continuous learning in solutions (regional hub) Ensure continuous update of the Nexus Solutions and PBU offering, through a developmental roadmap. Demonstrating updates in Audience focus, use of dynamic creative, new channels and staying at the forefront of pDOOH, addressable TV and other related developments.

Capabilities and Skills

Comprehensive understanding of the digital landscape, including display and video platforms Comprehensive understanding of the various bidding models available across digital platforms (including 3pd, Premium, IO based, Programmatic, 1pd, Mobile and CDP). Ability to analyse media cost and value to identify suitable media partners Cross media understanding of the entire media funnel, and the role of each media within the communication pipeline Ability to evaluate the value and quality across various platforms Ability to create pricing and value benchmarks A firm understanding of the digital supply chain including Brand Safety, SPO, GPS, Viewability, Tech fees and management fees. A firm understanding of all media metrics, and ability to create benchmarks across metrics A firm understanding of digital media supply and demand landscape Ability to quantify paid media and ability to establish and demonstrate market advantage Ability to quantify non-media value (Beta tests, access to services, BLS and case studies) Excellent Powerpoint and Excel skills Ability to process, analyse and visualise data Ability to process and analyse data from Navision Ability to process and analyse data from Symphony

Attributes

Clear and consistent communication skills, both verbally and written Excellent organisational skills including tracking and monitoring ability Excellent presentation skills, both verbally and operationally Operational excellence - design and cascading process Excellent interpersonal skills, and ability to inspire through action and verbal demonstration Strong work ethic, can-do attitude and solution driven A curiosity to understand market trends, audience movement and the ability to identify opportunities. Analytical Accurate / Attention to detail * Strong mathematical skills