The MultiChoice Group is a multinational media and entertainment group headquartered in South Africa, Dubai and the Netherlands with principal operations in pay television, video entertainment, advertising and content security. Brands within the Group include DStv, GOtv, SuperSport, M-Net, DStv Media Sales, Showmax and European-based content security leader Irdeto. We're proud to say we serve 20 million subscribers across more than 50 African markets, with a successful history of identifying and adapting to industry trends, allowing us to continuously deliver the best in entertainment.
By joining our passionate and creative team, you can help us achieve our objectives of expanding our pay-TV and SVOD (Subscription Video On demand) subscriber bases, improving advertising sales, spearheading cutting-edge technology, supporting local content and providing exceptional customer experience.
Join Africa's most loved storyteller!
Key Customers
Internal:
DStv customers, 3rd party service providers, creative and advertising agencies
External:
Centre of Insights and Information division, Marketing division, , Customer Service team, PMO and CX, Sales.
Location:
South Africa, Johannesburg, Randburg.
Purpose of the Position:
To implement and manage Customer Value Management campaigns.
Key Performance Objectives
Tasks
Customer Segmentation
Gather, review and organize customer data and profiles into segments.
Ensure maximum customer engagement and best possible results of Customer Engagement campaigns.
Customer Engagement
Implement and Ensure all campaigns are delivered on time, within budget.
Manage the campaign process from designing optimised campaigns, briefing it to agencies, ensuring execution and reporting on overall performance.
Liaise with digital agencies, 3rd party vendors and campaign execution vendors to manage job schedules and ensure that all deadlines are met.
Monitor and assess campaign effectiveness and identify ways to improve activities.
Reporting
Ensure proper budget and financial planning per campaign.
Manage the customer engagement metrics.
Track and report performance indicators to the relevant stakeholders at the relevant customer touch points in the customer life cycle.
Measure and report on ROI of completed campaigns
Qualifications
A Diploma in marketing/ business management or related field
Experience
A minimum of 3-5 years' campaign management/marketing experience or similar
A minimum of 2 years of customer value management experience,
Experience Customer Value Management is advantageous
Technical Competencies (List the key technical competencies)
Data management
Project management
Attention to detail
Stakeholder Management
Campaign Management
Behavioral Competencies (List the key behavioral competencies)
Accountability
Teamwork
Interpersonal Support
Perseverance
Motivating
Prioritisation
* Analytical Thinking
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