Job Description

The Sr. Content Specialist will be a key player in supporting the Sr. Director of Marketing with all marketing efforts including PR, digital, advertising, branding, messaging and collateral development. You will support companies in executing marketing objectives by implementing effective strategies and campaigns to reach and engage our target audiences. You will work closely with various teams to ensure marketing efforts are aligned with overall business objectives and brand messaging.Responsibilities:Work diligently to understand clients offerings, products distinction in our market.Create messaging, decks, one sheeters, articles, blog posts and social posts that embody clients values and uniqueness.Gain a profound understanding of ad tech and our industry and use your knowledge to create engaging, original and pertinent content.Write engaging content for blogs, case studies, whitepapers, and newsletter that embody client's core values.Create impactful social media posts, website updates, and marketing collateral tailored to different buyer personas.Develop product-specific messaging for email campaigns, landing pages, and digital campaigns.Discover new ideas and upcoming trends in our industry to position the client as a thought leader and visionary in our industry.Maintain and enhance clients Media brand image and reputation in the market.Identify opportunities for innovation and improvement in marketing strategies and tactics to maintain a competitive edge.Communicate regularly with senior management and key stakeholders to provide updates on marketing initiatives, gather data and align marketing efforts with overall business goals and objectives.Requirements:A Bachelors degree or equivalent years of relevant experience.3+ years of Marketing experience within the media, advertising or publishing industries.Strong working experience with Hubspot and other relevant marketing platforms.Be a proactive, self-starter with the ability to handle multiple projects, prioritize work tasks, meet deadlines and work independently in a fast-paced environment.A creator with excellent design, presentation and communication skills.A real passion and drive to build and own projects from start to fi nish.Highly organized and agile - can own and tackle big challenges with energy, drive, and dedication.Schedule is Monday-Friday 9:30am-5:30pm EST (16:30-00:30 local time)

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