Job Description

Job SummaryStrategic Communications Manager (CPT/JHB) Media/Marketing/Sales
Johannesburg - Gauteng - South Africa, Cape Town - Western Cape - South AfricaENVIRONMENT:DEVELOP and execute comprehensive communication plans for both internal and external audiences as the next Strategic Communications Manager sought by a Private Academic Institution. You will create and manage engaging content for various channels, including customer journeys, mailers, newsletters, etc., manage all social media activity across all platforms (Meta, LinkedIn, Reddit, HelloPeter, Google) while driving PR strategy for institute business. The successful incumbent must possess 8-10 years work experience in a similar role, with at least 3 years experience in Higher Education industry. You will also need strong analytical skills and experience with CRM, preferably Microsoft Dynamics and communication metrics and reporting.DUTIES:Communication Strategy Development

• Develop and execute comprehensive communication plans for both internal and external audiences.
• Ensure alignment of communication strategies with overall marketing and business objectives.
• Manage crisis communications for the institution and ensure all stakeholders are informed.
• Monitor and evaluate the effectiveness of communication strategies and adjust as needed.

Brand Management

• Ensure all communications reflect the institution's brand values and identity.
• Maintain brand consistency across all communication channels and materials.
• Collaborate with the Design team to produce visually appealing and brand-compliant content.

Analytics and Reporting

• Track and analyse communication metrics to measure the impact and effectiveness of communication efforts.
• Provide regular reports to senior management on communication performance and insights.
• Use data-driven insights to continuously improve communication strategies and tactics.

PR and Social Media Strategy

• In partnership with Head of Marketing, drive PR strategy for institute business.
• Measure and report on PR activities for Exec and board meetings.
• Manage all social media activity across all platforms (Meta, LinkedIn, Reddit, HelloPeter, Google).
• Measure and report on all social media performance.
• Oversee all community complaints and implement resolution tactics.

Content Creation and Management

• Create and manage engaging content for various channels, including customer journeys, mailers, newsletters, flyers, posters, and internal communications.
• Ensure all content is on-brand, consistent in style, quality, and tone of voice.
• Oversee the production of marketing materials and communication tools.

Internal Communication Staff

• Develop and implement internal communication plans to keep staff informed and engaged.
• Coordinate with HR and other departments to communicate company news, updates, and initiatives.
• Foster a culture of open communication and collaboration within the organization.

Internal Communication Students and Sponsors

• Develop and implement internal communication plans to keep students and their sponsors/parents informed and engaged throughout the academic lifecycle.
• Deliver messages across multiple platforms including mailers and customer journeys.

Team Collaboration

• Work closely with the marketing team to support integrated marketing campaigns and initiatives.
• Partner with other departments to align communication efforts with overall business goals.

Crisis Communication

• In partnership with Head of Marketing, lead on all crisis communication including drafting of key communications.
• Measure and report on impact of crisis to companys reputation in market.

REQUIREMENTS:Qualifications

• Bachelors Degree in Marketing, Communications, Public Relations, or a related field.

Experience/Skills

• At least 8-10 years in a Strategic Communications role.
• At least 3 years experience in Higher Education industry.
• Proven experience in a Communication or Marketing role, preferably within a customer-focused environment.
• Experience in managing both internal and external communications.
• Excellent written and verbal communication skills.
• Strong Project Management and organizational skills.
• Ability to work under pressure and manage multiple projects simultaneously.
• Proficiency in communication tools and platforms, including CRM.
• Experience in Microsoft Dynamics preferred.
• Strong analytical skills and experience with communication metrics and reporting.

ATTRIBUTES:

• Leadership.
• Initiative and responsibility.
• Constructive teamwork.
• Innovative and change / Continuous learning.
• Systematic approach (planning and organising).
• Strategic thinking.
• Detail-oriented with a commitment to quality and accuracy.
• Adaptable and able to thrive in a fast-paced, dynamic environment.

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