Job Description

Job overview

We are looking for an experienced and strategic subsidiary marketing manager to lead and support the marketing efforts across GIC's subsidiaries in both the B2B and B2C space. This role will be responsible for ensuring that all subsidiary marketing activities align with the overarching brand strategy, while also catering to the unique needs of each business unit.



The subsidiary marketing manager will play a dual role, providing marketing support to existing marketing teams within subsidiaries and executing marketing plans where no dedicated marketing team exists. The role will also be instrumental in helping to establish new subsidiaries, providing essential marketing support during their launch and early operational phases.



This role requires a strong leader with a track record of executing marketing plans, managing teams, driving brand awareness, and reporting on key performance indicators (KPIs).

Key responsibilities

Strategic marketing planning and execution

Develop and execute marketing strategies for subsidiaries that do not have a dedicated marketing team. Support existing subsidiary marketing teams by providing strategic guidance, best practices, and marketing alignment with group objectives. Assist in the establishment of new subsidiarie

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, ensuring their brand identity, marketing assets, and promotional strategies are effectively developed and launched. Work closely with the managing directors (MDs) and key stakeholders of subsidiaries to understand their business goals and tailor marketing initiatives accordingly. Ensure all subsidiary marketing efforts align with GIC's corporate identity and group marketing strategy. Collaborate with digital content teams to create marketing materials that support subsidiary needs.

Brand management and corporate identity

Ensure brand consistency across all subsidiaries, maintaining high standards for messaging, visuals, and overall market positioning. Implement branding guidelines and oversee adherence across various subsidiary marketing materials. Assist in developing and refining the brand identity of newly established subsidiaries.

Digital marketing and website oversight

Oversee and support subsidiary digital marketing efforts, ensuring best practices in content creation, social media, and search engine optimisation (SEO). Ensure all subsidiary websites are regularly updated, optimised for performance, and aligned with corporate branding. Monitor digital campaigns, providing feedback and recommendations for improvement based on data insights. Collaborate with subsidiary teams to launch digital projects and initiatives that drive brand visibility.

Reporting and performance analysis

Track, measure, and report on the effectiveness of marketing initiatives across subsidiaries. Develop key performance indicators (KPIs) for subsidiary marketing teams and ensure reporting structures are in place. Conduct post-campaign analysis, ensuring data-driven decision-making for future marketing efforts. Provide regular performance updates to the group head of marketing and other senior stakeholders.

Stakeholder collaboration and relationship management

Serve as the primary marketing point of contact for subsidiary MDs, ensuring alignment between business goals and marketing strategies. Collaborate with internal teams and agencies, to ensure seamless marketing execution for subsidiaries. Identify opportunities for cross-subsidiary marketing collaborations and synergies to maximise brand impact.

Team leadership and resource management

Manage a marketing team responsible for supporting subsidiary marketing activities. Lead, mentor, and develop marketing professionals, ensuring the team is motivated and aligned with business goals. Allocate and manage resources efficiently, ensuring that each subsidiary receives the marketing support required for success. Oversee external agencies, freelancers, and service providers where needed to execute subsidiary marketing plans.

Qualifications and experience

Bachelor's degree in marketing, business administration, or a related field. Minimum five years of experience in marketing, with experience in multi-brand or subsidiary marketing environments preferred. Proven ability to manage marketing campaigns across different business units and industries. Experience in launching new brands or businesses is highly advantageous. Strong track record of managing marketing teams and external service providers.

Skills and competencies

Strong strategic thinking and marketing planning abilities. Excellent project management skills, with the ability to execute and oversee multiple marketing initiatives simultaneously. Effective leadership and team management skills, with a focus on mentorship and development. Strong analytical skills to assess marketing performance and adjust strategies accordingly. High attention to detail, particularly in ensuring brand consistency and quality across subsidiaries. * Strong interpersonal and communication skills to engage effectively with MDs, stakeholders, and marketing teams.