Job Description

Join Lactalis at our offices in Stellenbosch and take on the challenge of managing the Trade Marketing execution on Cheese. Your role is to be the link between Marketing and Sales, turning our brand strategies into winning customer plans that deliver profitable growth. Successful candidates need to have 5-7 years experience within a Marketing/Sales/Trade Marketing environment. FMCG experience preferable.Required Skillsxc2xb7 3-year Marketing & Sales Diploma/Degreexc2xb7 5-7 years within an FMCG environment would be advantageousxc2xb7 Working knowledge of Category Management tools (Excel; IRI/AC Nielsen; Dunhumby)xc2xb7 Strong project management and presentation skillsxc2xb7 Ability to communicate at all levels (business & customer interface)xc2xb7 Interpret & understand complex financial, consumer and shopper dataxc2xb7 Initiate cross functional business approach & collaborationxc2xb7 Ability to work independentlyDuties & ResponsibilitiesDriving the Commercial Planning processxc2xb7 Build and develop channel plans aligned to the marketing strategy and objectivesxc2xb7 Develop and drive quarterly promotional activity grids with Key Account managersxc2xb7 Build effective relationships and processes between Marketing/Sales teamsxc2xb7 Oversee the deployment of the marketing plan to the Sales and Field Sales teams, including monthly/quarterly cycle planningxc2xb7 Monitor and track the implementation of pricing/promotional strategiesOverseeing Trade marketing activationxc2xb7 Develop and implement the trade marketing strategy and budgetxc2xb7 Develop winning channel specific POP solutions to drive brand visibility and salesxc2xb7 Develop & implement trade and brand activation plans to drive shopper engagementxc2xb7 Implement the Go-To-Market strategy for NPD, including developing the trade proposition, distribution targets, merchandising guidelines and launch plan executionxc2xb7 Translate brand strategies into Customer speak to WIN at the POPDriving Category management with Customersxc2xb7 Drive the Category Management agenda with customers, focusing on long-term category growth, distribution, ranging and space managementxc2xb7 Provide support to the Key Accounts team by conducting regular business analyses and presentations to ID opportunities and deliver incremental growthxc2xb7 Utilise shopper research and market intelligence to develop the Category Plan as well as strategic Customer/Top to Top reviewsxc2xb7 Drive the implementation of Merchandising guidelines, including training Field sales teamxc2xb7 Provide selling arguments for product-ranging and distribution targets for NPD

Lactalis