Job Description

Who You Are:

• You are comfortable working with branding and other marketing initiatives
• You have the ability to work with multiple stakeholders to bring out the best marketing experience and customer insights.
• You are an expert at managing agencies and driving a brand strategy
• You are passionate about driving sales performance through brand strategy & customer insights according to a Trade Calendar.
• You have a reputation for working under pressure and taking initiative

What you'll have done before:Baseline:

• 7+ years' experience in Marketing (incl. customer insights project management & branding)
• Proven experience working with agencies
• Experience in managing and reporting on effectiveness of marketing initiatives
• NFQ Level 7 (Degree in Marketing)
• Exceptional MS Word, EXCEL & MS PowerPoint skills
• Working knowledge of FMCG Marketing & Branding
• Ability to analyze customer information to provide business insights & recommendations
• Effectiveness of marketing initiatives

Exciting Challenges you might face in the role

• You will be creating the platform for new thinking and ideas in the branding arena. Your fortitude will turn the tide towards the success that the Retail Convenience Division desires
• Applies knowledge of the integrated business Trade calendar to advance the organization's strategic objectives
• Driving the brand engagement, consistency and communication for Convenience.
• Effectively collaborates with Agencies, Marketing and other stakeholders to deliver on brand strategy.
• Operate effectively, even when things are not certain, or the way forward is not clear
• Be knowledgeable on the development of Convenience/Forecourt industry

What you'll be doing

• Key liaison for brand and marketing initiatives between Trade Planning and Agency and other internal & external service providers.
• Oversee brand management for Convenience and assist in the customer insights updates and requirements.
• Provide support to drive strategic decisions using customer insights and data analytics to drive brand and marketing strategy.

Engen Petroleum