Trade Marketing Specialist
Gauteng, South Africa
Job Description
A global pharmaceutical company is seeking a Trade Marketing Specialist to assist with the development and execution their 4P strategy.Responsibilities:
- Looking after the 4Ps, Product, Placement, Price, Promotion through data analysis
- Take clear consumption opportunities identified by the consumer marketing team, and to use these to frame up an understanding of who is the targeted shopper is.
- Use Primary and Secondary data sources to identify category trends and growth opportunities for brands.
- Identify potential opportunities to interrupt shopper missions and increase basket penetration.
- Develop below the line shopper campaigns to amplify Consumer marketings 360 campaigns.
- Create stand out point of sale material to enhance brand presence on primary and secondary locations.
- Develop and own communication strategy of integrated sales and marketing plan / calendar.
- Drive promotional effectiveness (execution and Sales) reviews with KAM and sales teams quarterly.
- Support key stakeholders with insight generation using market performance data i.e. Circana, Nielsen, IQVIA.
- Support pricing and promotional modelling.
- Work closely with consumer and brand team to ensure execution of annual strategy.
- Assist Brand Management team with any research projects.
- Degree or Diploma in relevant field
- Must have Pharmaceutical and or FMCG experience
- Preferential minimum of 1-year experience in Trade Marketing
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Job Detail
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Job IdJD1350620
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationGauteng, South Africa
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EducationNot mentioned