Job Description

Trade Marketing Specialist - JhbFull job descriptionJob Location: JohannesburgJob Location: JohannesburgCompany descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutellaxc2xae, Tic Tacxc2xae, Ferrero Rocherxc2xae, Raffaelloxc2xae, Kinder Buenoxc2xae and Kinder Surprisexc2xae. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.Diversity StatementFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.About the Role:The Trade Marketing Specialist will focus on the implementation of marketing strategies that drive demand for Ferrero products in retail & wholesale channels. This role provides key insights that shape promotional activities & category management strategies while ensuring that all promotions, and in-store activities are executed efficiently and in alignment with the companys trade marketing strategy to drive sales and enhance brand visibility.Main Responsibilities:1. Promotion & Campaign Management:Plan and coordinate the execution of trade promotions, including in-store displays, point-of-sale (POPM) materials, and retail events.Ensure the timely deployment of marketing materials to regional agents, working closely with external vendors to meet deadlines.Monitor in-store execution of trade marketing activities to ensure consistent brand presence and effective promotion.Collaborate with supply chain teams to ensure product availability for promotional activities in all channels.2. Customer Plan Management & OptimisationAnalyse customer data, shopper insights, and sales trends to define pricing, placement, promotion, and product assortment initiativesConduct regular reviews of customers, to assess the impact of trade marketing activities, and identify growth opportunitiesMonitor out-of-stock & product shelf-life situations and collaborate with sales, supply chain and to adjust promotional and trade marketing activities accordingly to minimize waste and maximize product turnoverTrack competitor activity and recommend competitive pricing and promotion strategies3. Cross Functional CollaborationWork closely with sales team to ensure alignment between marketing initiatives & sales objectives, providing data driven insights to optimise customer plan, promo activities and product placement. Regularly update the team on market trends, promo performance and areas of opportunity to support sales targetsPartner with finance to track trade promo budgets, monitoring spends against plans, and ensuring financial accountability for trade related activitiesDevelop strong relationships with retail partners, ensuring effective communication and collaboration for category growth by providing insights and guidance to partners to optimize shelf space, promotional opportunities, and product positioning4. Budget Management:Oversee the management of trade marketing budget for all campaigns and promotional activities, ensuring that expenditures are within the allocated budgetDevelop and maintain a detailed budget tracking system, ensuring transparency and accuracy in the allocation & usage of funds for TM activitiesCompile & present performance reports on trade marketing initiatives providing detailed insights into sales performance, retail execution metrics, customer engagement, competitive benchmarks & category performance- analyzing ROI and effectiveness.Collaborate with finance to ensure timely reconciliation of expenses and accurate financial reporting for all TM activities5. Master Data ManagementManage & update the product catalogue by regularly inputting and maintaining detailed information for all existing and new products (Pack-shots, TU dimensions, RSP, Shelf life, etc.)Maintain the POPM catalogue, ensuring accurate and up-to-date information on available POPM for campaignsEnsure that all new product listing information is communicated to retailers and field sales in a timely and accurate mannerWho we are looking for:Bachelors degree in Marketing, Business, or a related field.3+ years of experience in trade marketing, retail execution, or a similar role.Strong project management skills and the ability to manage multiple tasks simultaneously.Strong analytical skills and the ability to translate data into actionable insightsExcellent communication and negotiation skills for managing relationships with internal and external stakeholdersExperience working with retail partners and managing category performance across various channelsProficiency in category management tools, data analytics, and CRM softwareProven ability to manage budgets and deliver against financial targets.How to be successful in the role and at Ferrero:Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, youll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.Requisition ID67308Job functionForza VenditeCountrySouth AfricaCityJohannesburgSEARCH FOR MORE POSITIONS

JustTheJob