Job Description

Wellness Retreats Marketing and PR Manager - South AfricaFull job descriptionJob Title: Marketing and PR Manager at Alive Luxury RetreatsCompany: Alive Luxury Retreats is a leading provider of luxury wellness retreats, offering unique and transformative experiences to individuals seeking relaxation, personal growth, and connection with nature. Our retreats are carefully curated to provide unparalleled comfort, rejuvenation, and inspiration.Find out all about our retreats and how it works here::As the Marketing Manager at Alive Luxury Retreats, you will play a crucial role in promoting and growing our brand and generating sales. You will be responsible for developing and implementing strategic marketing campaigns, driving lead generation, enhancing brand awareness, and expanding our customer base. This includes sourcing and managing public relations efforts, executing cold outreach initiatives, and managing paid marketing campaigns.Responsibilities:Develop and execute comprehensive marketing strategies to increase brand visibility and drive customer acquisition.Develop and execute promotional campaigns across various channels, including social media, email marketing, relationship marketing, public relations, cold outreach, and paid marketing.Plan, set up, and optimize paid marketing campaigns across platforms such as Google Ads and other relevant channels to drive traffic, leads, and conversions.Create all social media strategies, content and execute roll outAnalyze and report on key paid marketing metrics, such as cost per click, conversion rates, return on ad spend, and customer acquisition cost, to measure the success of campaigns and identify areas for improvement.Manage all public relations activities, including creating press releases, building relationships with media outlets and journalists, and securing media coverage.Conduct market research to identify and engage with relevant influencers, bloggers, and industry experts for PR and collaboration opportunities.Plan and execute targeted cold outreach campaigns to potential customers and strategic partners across the luxury travel sectors.Establish and maintain relationships with key partners and influencers to enhance brand awareness and drive referral business across different sectors with a key focus on Luxury Travel AgentsAnalyze market trends, consumer insights, and competitor activities to identify new opportunities and ensure our marketing efforts are effective.Manage and optimize our website and online presence, ensuring a seamless user experience and strong conversion rates.Track, analyze, and report on key marketing metrics to measure the success of campaigns and identify areas for improvement.Manage marketing budgets effectively while ensuring the highest return on investment.Stay up-to-date with industry trends and best practices, bringing innovative ideas and strategies to enhance our marketing efforts.Requirements:Proven work experience and results as a Marketing Manager or similar role in the mental health, wellness, luxury travel travel, hospitality or luxury goods industry.Strong understanding of marketing principles and best practices, with hands-on experience in developing and executing successful marketing campaigns.Proficient in digital marketing strategies, including SEO, SEM, social media marketing, content marketing, organic, relationship and paid marketing.Experience in utilizing analytics tools to track and analyze marketing performance, including paid marketing metrics.Exceptional communication skills with the ability to craft compelling marketing messages and engage with our specific audiences.Excellent project management skills with the ability to manage multiple campaigns and meet deadlines.Creative thinker with a strong attention to detail and ability to ideate innovative marketing concepts.Familiarity with public relations strategies and experience in managing PR efforts.Experience in executing targeted cold outreach campaigns.Bachelor's degree in Marketing, Business Administration, or a related field would be an advantage but not required - hands on experience and results is preferred in a similar role.Personal QualitiesYou are full of integrity, honesty & professionalismYou are passionate about mental health and wellness industryYou always find new ways to improve yourself, your role and ask for help in doing so through clearly expressing your needs and areas you require supportYou are driven and thirsty to get results in your role and in the industryAbility to take full responsibility for driving your role autonomously, full responsibility for your role and achieving outstanding resultsYou are beyond reliable and you always follow throughYou love organization and structureYou can take feedback constructivelyYou communicate easily and openly and allow others to do the sameYou radiate passion and skill for what you doYou are extremely easy going and managing a lot of moving parts and multitaskingBenefits:Work remotely (in person meetings will be required with Directors in Cape Town)Base salary (dependent on experience) and performance-based bonuses.Opportunities for professional development and growth.A supportive and collaborative work environment.The chance to work with a dynamic team dedicated to providing extraordinary experiences to our customers.Join us at Alive Luxury Retreats and be a part of our mission to inspire and uplift individuals through exceptional retreat experiences.3 x personal and professional references will be required upfront to be considered for this role.To apply, please submit your resume, a cover letter outlining your relevant experience, and any marketing portfolio or samples to director@aliveluxuryretreats.comPLEASE DO NOT APPLY IF YOU DON'T HAVE IN DEPTH EXPERIENCE IN THE TASKS OUTLINED IN THE JOB DESCRIPTION.Job Type: Full-timePay: From R8 000,00 per monthAbility to Commute:Cape Town, Western Cape (Preferred)Ability to Relocate:Cape Town, Western Cape: Relocate before starting work (Required)

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